How Google Trends can be useful

Google Trends is a tool that allows you to find out everything that search engine users are interested in right now. With it, you can track events, and popular queries and form a semantic core for website promotion. The service is free and has a large set of chips for business.

How Google Trends can be useful

Choosing the optimal query

To properly form a semantic core for promotion, it is important to understand what queries your products are being searched for. For example, if you have a pastry shop, you can assume that it is for this word that they are looking for you. But if you analyze queries in Google Trends, you will see that the word “sweets” is a popular query, and “confectionery” is inferior in popularity.

Choosing topics for articles

To increase traffic to the site, it is important to write about what is relevant. To do this, use the "Search trends now" tab. The peculiarity of this functionality is that the algorithm calculates those topics that are just starting to gain popularity but have not yet reached their peak. Using this tab, you can write an article, join the trends and get free traffic to the site until the topic ceases to interest users.

There is also a Daily Search Trends tab next to it. Here you can see what users were interested in in the last 24 hours. All the information here is archived, as those topics that have already been popular among users are displayed. With these two tabs, you can create content that will increase traffic to your site.

Seasonality analysis

Using this functionality, you can predict the growth in demand for a product and determine when it is better to start an advertising campaign, and when it is worth slowing it down. Often companies do not even suspect that their product is seasonal, so this functionality will be useful for optimizing advertising campaigns and increasing business profits.

Let's take the example of flowers. On the chart, you can see that demand goes off the scale before March 8th. Even September 1 and May 9 do not have such dynamics compared to this day.

Popularity by region

Google Trends analyzes data from around the world, which allows you to get more valuable information about the product. Using the analysis by geography, you can understand which queries are popular by city and country. This information is necessary if you need to decide where it is best to develop your business and in which regions your product is most popular.

Search Popularity Comparison

You can compare up to 5 keywords and understand what and in what period was more relevant for users. The result of the analysis is built in the form of a graph, which shows the dynamics of the popularity of keywords for advertising campaigns. To make a comparison, in the "Analysis" section, select the topic you need.

Similar queries

Using the More Related and Related Searches tabs, you can add more keywords to your semantic core. So in the “More on the topic” tab, queries related to your direction will be displayed, and in “similar” you will see what words search for competitors.

YouTube trends

The system generates a list of popular requests for the site, which you can later use to create your video that is of interest to video hosting users.

Request Popularity Calculation

Google Trends has a certain algorithm by which indicators are calculated. The system divides the number of requests by the total number of requests by region. The results are formed on a 100-point scale, where 100 is the highest relative indicator, and the rest are displayed as its share. This eliminates the situation in which the territories with the highest absolute value will be on the first lines.

By analyzing the data, the system eliminates unpopular, repetitive queries and words with special characters, such as the apostrophe.