Dobryk Case: Preparing for the New Year
Our objectives were:
- to develop a New Year photoshoot concept for the November–January period;
- to select references, define the visual style, and organize the shoot;
- to combine trends and atmosphere while showcasing the product range;
- to show through content that Dobryk is about family creativity, traditions, and small shared rituals.
Preparation
We started working in advance — in September:
- by mid-October, we approved the concept and mood;
- we created a three-month content plan and clearly defined the required shots;
- we selected studios where festive props appeared the earliest;
- we received the full list of New Year products from the brand and integrated them into the shoot plan.
Shooting Concept
Our New Year shoot is about coziness, love, and the magic of home warmth.
The frames feature cookies, icing, and sprinkles — not just products, but part of a story about cooking, taste, and emotions.
The concept brings together two worlds:
1. Product & food aesthetics
- flat lays
- textures
- cooking processes
- modern product presentation
2. Emotions of home and creativity
- family atmosphere
- genuine moments
- children’s joy
- decorating together
As a result, we created a style where the atmosphere of celebration, home, and creativity blends with the aesthetics of a modern food brand. We showed that Dobryk is about joy that is best created together.
The Shoot
We conducted a one-day shoot that covered the brand’s content needs for the entire season.
Results:
- 73 photos
- 16 videos
All content follows a recognizable New Year style, filled with home warmth and a trendy visual approach.
Results
The brand received:
- a complete New Year content package for three months;
- a style that emotionally stands out among seasonal content;
- versatile photos and videos for recipes, DIY projects, reviews, and holiday posts;
- a warm story that emphasizes the brand’s meaning — Dobryk = family creativity.
Early Results
We have already started publishing the New Year content, and it is showing strong organic performance.
The first posts are reaching 1,000+ accounts and generating around 200 interactions.
A few photos from the shoot:
Videos:
https://www.instagram.com/p/DRfE03KjQMD/
https://www.instagram.com/p/DRNAMeJDdTd/
Instagram feed with Christmas content:
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Our objectives were:
- to develop a New Year photoshoot concept for the November–January period;
- to select references, define the visual style, and organize the shoot;
- to combine trends and atmosphere while showcasing the product range;
- to show through content that Dobryk is about family creativity, traditions, and small shared rituals.
Preparation
We started working in advance — in September:
- by mid-October, we approved the concept and mood;
- we created a three-month content plan and clearly defined the required shots;
- we selected studios where festive props appeared the earliest;
- we received the full list of New Year products from the brand and integrated them into the shoot plan.
Shooting Concept
Our New Year shoot is about coziness, love, and the magic of home warmth.
The frames feature cookies, icing, and sprinkles — not just products, but part of a story about cooking, taste, and emotions.
The concept brings together two worlds:
1. Product & food aesthetics
- flat lays
- textures
- cooking processes
- modern product presentation
2. Emotions of home and creativity
- family atmosphere
- genuine moments
- children’s joy
- decorating together
As a result, we created a style where the atmosphere of celebration, home, and creativity blends with the aesthetics of a modern food brand. We showed that Dobryk is about joy that is best created together.
The Shoot
We conducted a one-day shoot that covered the brand’s content needs for the entire season.
Results:
- 73 photos
- 16 videos
All content follows a recognizable New Year style, filled with home warmth and a trendy visual approach.
Results
The brand received:
- a complete New Year content package for three months;
- a style that emotionally stands out among seasonal content;
- versatile photos and videos for recipes, DIY projects, reviews, and holiday posts;
- a warm story that emphasizes the brand’s meaning — Dobryk = family creativity.
Early Results
We have already started publishing the New Year content, and it is showing strong organic performance.
The first posts are reaching 1,000+ accounts and generating around 200 interactions.
A few photos from the shoot:
Videos:
https://www.instagram.com/p/DRfE03KjQMD/
https://www.instagram.com/p/DRNAMeJDdTd/
Instagram feed with Christmas content: