TARGETING ON THE VERGE OF PERSONAL
TARGETING ON THE VERGE OF PERSONAL
Leadgen campaign to attract drivers for the British company “Pulsus”
“Pulsus” is a logistics company that delivers goods from the largest online store in England.
Sasquatch Digital has been working with Pulsus since 2019.
PROBLEM AND CHALLENGE
To recruit a database of drivers who will cover the current needs of the company and fulfill the staffing deficit in future work.
TARGET AUDIENCE
Men from 25 to 45 years old, residents of the UK. Occupation — drivers.
IMPLEMENTATION
We created an advertising campaign, which allowed us to start recruiting a base of new employees from the first days of work. To search for drivers, we have created advertisements in Lithuanian, Romanian, Polish, and British English.
We were looking for drivers of such interests as dump truck driver, heavy truck driver, local truck driver, trailer driver and others.
Also, we divided campaigns to put more effort into coverage of cities with client branches. For each advertising campaign, we have developed separate informers, selecting images of drivers that best suit our target audience.
The cost per lead differed by language: the lowest was the cost of attracting an English-speaking audience (£0.76), and the most expensive was an ad in Lithuanian (£6.80).
RESULTS
717 leads per month
1,3 average lead cost, £
27,8 thousand people, the average coverage of AC per month
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
TARGETING ON THE VERGE OF PERSONAL
Leadgen campaign to attract drivers for the British company “Pulsus”
“Pulsus” is a logistics company that delivers goods from the largest online store in England.
Sasquatch Digital has been working with Pulsus since 2019.
PROBLEM AND CHALLENGE
To recruit a database of drivers who will cover the current needs of the company and fulfill the staffing deficit in future work.
TARGET AUDIENCE
Men from 25 to 45 years old, residents of the UK. Occupation — drivers.
IMPLEMENTATION
We created an advertising campaign, which allowed us to start recruiting a base of new employees from the first days of work. To search for drivers, we have created advertisements in Lithuanian, Romanian, Polish, and British English.
We were looking for drivers of such interests as dump truck driver, heavy truck driver, local truck driver, trailer driver and others.
Also, we divided campaigns to put more effort into coverage of cities with client branches. For each advertising campaign, we have developed separate informers, selecting images of drivers that best suit our target audience.
The cost per lead differed by language: the lowest was the cost of attracting an English-speaking audience (£0.76), and the most expensive was an ad in Lithuanian (£6.80).