DESK BOOK BRO
DESK BOOK BRO
Souvenir notebooks for the brand Jägermeister
Jägermeister is a German liqueur created by Kurt Mast in 1934 from 56 ingredients. The brand is thoroughly imbued with secrets and mysticism, and also carries the aesthetics of nightlife filled with parties and its rituals.
The agency has been working with Jägermeister since 2018.
TASKS
Create souvenirs with a long period of use that will natively show the emotional essence of the brand.
Decision
We have developed a notebook with content, entertaining and useful at the same time. Instead of a regular organizer, the designers of our agency created a creative notebook – an analogue of “Destruct this diary” by Keri Smith. Subject: bar culture.
In the notebook there was a place for parties, key points of the map of the nightlife of Ukraine, humor and advice on the correct consumption of Jägermeister bitter. In place of the column digit, we created a notebook animation – a storyboard with a bottle pouring bitters into the shot.
There was no alcohol notebook on the Ukrainian market before. Ours turned out to be the first and only one.
Format
Format: 135 x 210 mm
Number of pages: 190
Binding: dense laminated cardboard, wear-resistant cover with elastic band and pocket on the nachsatz.
Paper: cream color, density 80 g/m2.
Selling
We placed products on a sales basis in clothing and souvenir stores such as Underwood, Paliturka, Chulan, ICE, etc. Notebooks were not positioned as the official promotional products of Jägermeister.
In addition, they appeared on the shelves in December 2018 – that is, they automatically became a relevant gift for the winter holidays. Part of the circulation remained on the shelves the next year, as we did not date the pages.
Results
30 Stylized illustrations
34 Appearances where an ice shot is poured after password
80 % of the circulation that was dismantled in the first month of sales
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DESK BOOK BRO
Souvenir notebooks for the brand Jägermeister
Jägermeister is a German liqueur created by Kurt Mast in 1934 from 56 ingredients. The brand is thoroughly imbued with secrets and mysticism, and also carries the aesthetics of nightlife filled with parties and its rituals.
The agency has been working with Jägermeister since 2018.
TASKS
Create souvenirs with a long period of use that will natively show the emotional essence of the brand.
Decision
We have developed a notebook with content, entertaining and useful at the same time. Instead of a regular organizer, the designers of our agency created a creative notebook – an analogue of “Destruct this diary” by Keri Smith. Subject: bar culture.
In the notebook there was a place for parties, key points of the map of the nightlife of Ukraine, humor and advice on the correct consumption of Jägermeister bitter. In place of the column digit, we created a notebook animation – a storyboard with a bottle pouring bitters into the shot.
There was no alcohol notebook on the Ukrainian market before. Ours turned out to be the first and only one.
Format
Format: 135 x 210 mm
Number of pages: 190
Binding: dense laminated cardboard, wear-resistant cover with elastic band and pocket on the nachsatz.
Paper: cream color, density 80 g/m2.
Selling
We placed products on a sales basis in clothing and souvenir stores such as Underwood, Paliturka, Chulan, ICE, etc. Notebooks were not positioned as the official promotional products of Jägermeister.
In addition, they appeared on the shelves in December 2018 – that is, they automatically became a relevant gift for the winter holidays. Part of the circulation remained on the shelves the next year, as we did not date the pages.