SMM Case Soffione
733
™ Soffione - paper products from a Ukrainian manufacturer( in particular, toilet paper and paper towels), Kyiv’s paper combine enterprise. It is produced only from 100% wood pulp, has improved characteristics, the quality of the products is certified by European certificates ISEGA.
Promotion timeframe: December 2018 - until today
Main message: Soffione is the best for you and your comfort.
Platforms:
Facebook: /TMSoffione/
Instagram: @soffione_paper
Followers FB: 31500
Targets:
- Conveying the philosophy of the brand to the targeted audience
- Increasing the number of followers on social media
- Creating an organic ‘noise’ around the brand and content
- Growing engagement of followers in the brand’s world through social media
- Rise of ‘reactions’ to the branded content
Agenda:
- Receiving the maximum engagement with the targeted audience (TA)
- Developing and creating unique content tailored for TA
- Community-management: prompt responses to all inquiries, work with negative
- Launching targeted advertising to raise brand’s awareness
- Evaluation and analysis of the posted content, proactivity and development of recommendations on the changes in the SMM activities
Realisation:
- Created a unique Instagram feed for a page’s integrity
-
- Used animations and gifs
- Employed situational marketing
- Introduced constant topics customised for TA
- Held an effective special project ‘Brand’s ambassadors’
- Developed a ‘tone-of-voice’ for the brand’s social pages
- Came up with easy-to-follow texts, structured with Telegram-bot and emojis)
- Enhanced follower’s engagement with brand’s page through polls/tests/open questions in stories, added ‘call to action’ to texts
- Hosted competitions/activations/special projects with creative mechanics
- Set up targeted advertising
Results:
- Implementation of the developed strategy on Facebook and Instagram
- The rise of targeted followers to 37K from 27K
- Unique content for each of social networks
- Increase of brand’s tagging by followers in Instagram stories
- High interest in contests and activations
- Growth of engagement on FB - now it is 3% ( the number of followers - 31,5k)
P.S.: We have also filmed a video content for targeted advertising that gives wow-results.
Click here to see more of our cases.
No more searching and calling digital agencies!
Create a tender and get offers on price and terms from the best web studios
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
Create tender
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
Cases in this category
733
™ Soffione - paper products from a Ukrainian manufacturer( in particular, toilet paper and paper towels), Kyiv’s paper combine enterprise. It is produced only from 100% wood pulp, has improved characteristics, the quality of the products is certified by European certificates ISEGA.
Promotion timeframe: December 2018 - until today
Main message: Soffione is the best for you and your comfort.
Platforms:
Facebook: /TMSoffione/
Instagram: @soffione_paper
Followers FB: 31500
Targets:
- Conveying the philosophy of the brand to the targeted audience
- Increasing the number of followers on social media
- Creating an organic ‘noise’ around the brand and content
- Growing engagement of followers in the brand’s world through social media
- Rise of ‘reactions’ to the branded content
Agenda:
- Receiving the maximum engagement with the targeted audience (TA)
- Developing and creating unique content tailored for TA
- Community-management: prompt responses to all inquiries, work with negative
- Launching targeted advertising to raise brand’s awareness
- Evaluation and analysis of the posted content, proactivity and development of recommendations on the changes in the SMM activities
Realisation:
- Created a unique Instagram feed for a page’s integrity
-
- Used animations and gifs
- Employed situational marketing
- Introduced constant topics customised for TA
- Held an effective special project ‘Brand’s ambassadors’
- Developed a ‘tone-of-voice’ for the brand’s social pages
- Came up with easy-to-follow texts, structured with Telegram-bot and emojis)
- Enhanced follower’s engagement with brand’s page through polls/tests/open questions in stories, added ‘call to action’ to texts
- Hosted competitions/activations/special projects with creative mechanics
- Set up targeted advertising
Results:
- Implementation of the developed strategy on Facebook and Instagram
- The rise of targeted followers to 37K from 27K
- Unique content for each of social networks
- Increase of brand’s tagging by followers in Instagram stories
- High interest in contests and activations
- Growth of engagement on FB - now it is 3% ( the number of followers - 31,5k)
P.S.: We have also filmed a video content for targeted advertising that gives wow-results.
Click here to see more of our cases.