How to 10 – 20х profitable goods
General results for 9 months
Project Details
Business type:
Ecommerce
Segment:
Clothes and accessories
Ad Platform:
Facebook
Instagram
Shooting video
- Adobe Premiere Pro
- Adobe After Effects
- Photoshop
- Affinity Designer
- Affinity Photo
Our major goal was to get to ROAS 2+ or higher and keep at this level while scaling
Traffic
Build a funnel correctly
Online store
Change the key elements on product pages to increase conversion rate
Content
Significantly improve the quality of ad content and ad campaigns
Solution:
– Budgets were dramatically increased (in 2-5x) in adsets with 20 and more sales.
– Custom Audiences on Page view, ATC, Purchase and other events were created, also we downloaded file with all buyers from Shopify and we also created an audience from it. These audiences we used for remarketing, we also created Lookalike Audiences from them and launched traffic using them.
– In parallel, retargeting campaigns for certain products were launched, and also Dynamic Product Ads retargeting, which reduced the number of “abandoned” carts.
– We tested a lot of new creatives and messages that allowed us to maintain and increase profits for several months.
Link
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General results for 9 months
Project Details
Business type:
Ecommerce
Segment:
Clothes and accessories
Ad Platform:
Facebook
Instagram
Shooting video
- Adobe Premiere Pro
- Adobe After Effects
- Photoshop
- Affinity Designer
- Affinity Photo
Our major goal was to get to ROAS 2+ or higher and keep at this level while scaling
Traffic
Build a funnel correctly
Online store
Change the key elements on product pages to increase conversion rate
Content
Significantly improve the quality of ad content and ad campaigns
Solution:
– Budgets were dramatically increased (in 2-5x) in adsets with 20 and more sales.
– Custom Audiences on Page view, ATC, Purchase and other events were created, also we downloaded file with all buyers from Shopify and we also created an audience from it. These audiences we used for remarketing, we also created Lookalike Audiences from them and launched traffic using them.
– In parallel, retargeting campaigns for certain products were launched, and also Dynamic Product Ads retargeting, which reduced the number of “abandoned” carts.
– We tested a lot of new creatives and messages that allowed us to maintain and increase profits for several months.
Link