How we increased the number of appeals to a law firm by 6 times in 1 month
Client: a legal firm specializing in tender support
Objective: to receive more lead
Difficulty: no marketing specialist at the company, all communication was with manager-lawyer and owner
The client had a landing page tender support service. It was created on a website builder and connected to CMS WordPress. An office manager had set up an advertising campaign on Google Ads. Therefore the owner was not satisfied with the result.
An example of a landing page:
Our work consisted of the following stages:
- Analysis
We checked competitor analysis, made secret purchases to determine the advantages of our client.
- Development a new landing page
After analysis, we understand that the current landing does not show the company's advantages. It had no clear calls to action, no highlighted buttons. We suggested developing a new landing page. Below are the results.
- Implementing changes in advertising
As advertising was set up by an office manager, there were a lot of mistakes.
- Only 1 smart campaign was run with automatic targeting and bids.
- Only 1 ad was created with no extensions and as a result, CTR was 0,33% and the price per click $0,51.
What we did to inrease results:
- set up Google Analytics and goals, linked to Google Ads, enabled audience data collection.
- set up a new search campaign
- selected keywords, divided them into groups, and added negative words.
- created 2 ads in each ad group and added all possible extensions.
As a result, CTR in search campaign increased to 18.3% and the price per click decreased to $0,28.
- Also we launched ads on visitors to competitors' websites and remarketing.
The result:
We have no data on calls to the company, we focused on digital metrics.
Time on the website increased from 00:47 to 01:20.
The number of requests per month increased from 2-3 to 15-18 / per month.
We are further optimizing the campaign, and creating a landing page in the Ukrainian language, to cover more Ukrainian-language queries. We are also working on the creation of unique content and launching it on YouTube.
Conclusion:
If you want to get results — trust professionals!
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Client: a legal firm specializing in tender support
Objective: to receive more lead
Difficulty: no marketing specialist at the company, all communication was with manager-lawyer and owner
The client had a landing page tender support service. It was created on a website builder and connected to CMS WordPress. An office manager had set up an advertising campaign on Google Ads. Therefore the owner was not satisfied with the result.
An example of a landing page:
Our work consisted of the following stages:
- Analysis
We checked competitor analysis, made secret purchases to determine the advantages of our client.
- Development a new landing page
After analysis, we understand that the current landing does not show the company's advantages. It had no clear calls to action, no highlighted buttons. We suggested developing a new landing page. Below are the results.
- Implementing changes in advertising
As advertising was set up by an office manager, there were a lot of mistakes.
- Only 1 smart campaign was run with automatic targeting and bids.
- Only 1 ad was created with no extensions and as a result, CTR was 0,33% and the price per click $0,51.
What we did to inrease results:
- set up Google Analytics and goals, linked to Google Ads, enabled audience data collection.
- set up a new search campaign
- selected keywords, divided them into groups, and added negative words.
- created 2 ads in each ad group and added all possible extensions.
As a result, CTR in search campaign increased to 18.3% and the price per click decreased to $0,28.
- Also we launched ads on visitors to competitors' websites and remarketing.
The result:
We have no data on calls to the company, we focused on digital metrics.
Time on the website increased from 00:47 to 01:20.
The number of requests per month increased from 2-3 to 15-18 / per month.
We are further optimizing the campaign, and creating a landing page in the Ukrainian language, to cover more Ukrainian-language queries. We are also working on the creation of unique content and launching it on YouTube.
Conclusion:
If you want to get results — trust professionals!