MADE €62 000 ON HAND POKE MASTERCLASS
Case Study. Ann Pokes & Mary Inspirada
Service
Paid ads
Client
Ann Pokes and Mary Inspirada are sisters and tattoo masters performing in handpoke style. We’ve been working with them for more than 6 months as of now.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
The total increase in the following on both accounts is 15,000+ users/ 11М impressions from two ad accounts /online course promotion with ROAS 24.71 / € 53,300 profit/ €10,500 of total ad budget/ duration of the marketing campaign is 6 months
Ads launch strategy:
Initially, the key goal on this project was to increase the number of followers and profiles’ engagement rate. We used Traffic as an optimization goal for our acquisition ad campaigns.
But then the client decided to sell an online tattoo course to warm and loyal followers of their profiles. We agreed on sending traffic to certain countries and started generating the max number of profile visitors. Then we launched a campaign optimized for online course purchases.
Since we were basically working with two clients, we suggested creating a new account for online courses promotion. The info we posted there was specifically about the product, and of course, courses were promoted from this page. Except for that, masters were telling about the courses on their profile pages too. They also ran a giveaway of 1 free course. It helped us nurture an additional source of interaction with users, warm up an audience, and prepare it for other info products launches.
Work with audiences:
To reach our initial goal we targeted 4 European countries: Switzerland, Germany, England, and Portugal. This campaign was supposed to drive the target audience to the profile and increase the total following.
Then we started warming up English and German audiences for the further course promotion. We also added website visitors on the final stage
Creatives and offers:
Due to our initial goal, at first we were testing creatives with the CTA to follow the tattoo masters. It didn’t work as we expected. Then we started boosting posts and kept sending traffic to specific posts afterwards as well.
Then we started using static and video creatives to drive traffic to the website with the online course offer. To launch the pre-sales stage with special pricing, we used the «Early Birds» offer. Then we used the «4 days left to buy» trigger to push users to complete the purchases.
Results:
From the very beginning it was perfectly clear what our clients wanted and what our goals were. They were always available and very responsive, they listened to our pieces of advice regarding their profile content, and published posts based on our recommendations. Consequently, we increased both profiles following by 15000 subscribers in total, accumulated engaged target audience, and generated 252 course sales for €62,000 in total revenue.
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Case Study. Ann Pokes & Mary Inspirada
Service
Paid ads
Client
Ann Pokes and Mary Inspirada are sisters and tattoo masters performing in handpoke style. We’ve been working with them for more than 6 months as of now.
https://www.instagram.com/m_inspirada/
https://www.instagram.com/an_pokes/
The total increase in the following on both accounts is 15,000+ users/ 11М impressions from two ad accounts /online course promotion with ROAS 24.71 / € 53,300 profit/ €10,500 of total ad budget/ duration of the marketing campaign is 6 months
Ads launch strategy:
Initially, the key goal on this project was to increase the number of followers and profiles’ engagement rate. We used Traffic as an optimization goal for our acquisition ad campaigns.
But then the client decided to sell an online tattoo course to warm and loyal followers of their profiles. We agreed on sending traffic to certain countries and started generating the max number of profile visitors. Then we launched a campaign optimized for online course purchases.
Since we were basically working with two clients, we suggested creating a new account for online courses promotion. The info we posted there was specifically about the product, and of course, courses were promoted from this page. Except for that, masters were telling about the courses on their profile pages too. They also ran a giveaway of 1 free course. It helped us nurture an additional source of interaction with users, warm up an audience, and prepare it for other info products launches.
Work with audiences:
To reach our initial goal we targeted 4 European countries: Switzerland, Germany, England, and Portugal. This campaign was supposed to drive the target audience to the profile and increase the total following.
Then we started warming up English and German audiences for the further course promotion. We also added website visitors on the final stage
Creatives and offers:
Due to our initial goal, at first we were testing creatives with the CTA to follow the tattoo masters. It didn’t work as we expected. Then we started boosting posts and kept sending traffic to specific posts afterwards as well.
Then we started using static and video creatives to drive traffic to the website with the online course offer. To launch the pre-sales stage with special pricing, we used the «Early Birds» offer. Then we used the «4 days left to buy» trigger to push users to complete the purchases.
Results:
From the very beginning it was perfectly clear what our clients wanted and what our goals were. They were always available and very responsive, they listened to our pieces of advice regarding their profile content, and published posts based on our recommendations. Consequently, we increased both profiles following by 15000 subscribers in total, accumulated engaged target audience, and generated 252 course sales for €62,000 in total revenue.