SMM case for Budinok lgrashok
"Budynok Іgrashok" is the largest retail chain of children's toys, established in 1998. More than 50 shops in 13 cities of Ukraine. Bright design, wide range of goods for children, certified products.
Project duration: September 2017 - Septemer 2018.
Key message: “Bi” – a perfect choice of toys and presents.
Platforms:
Facebook: /Ihrashkyua/
Instagram: bi.ua
Goals:
- Transformation of social media into a communication channel.
- Increase in activity and reach.
- Attraction of new customers and retention of the old ones.
- Reach 100,000 fans until the end of 2017 (in 6 months).
Objectives:
- Creation of unique and quality content.
- Effective communication with followers: quick response to messages and commentaries.
- Website traffic growth.
Implementation:
- Unique, informative, fan-made posts. Photos, videos and gifs.
- Creation of original and concise posts.
- Engagement of child models to make lively photos/videos of them playing.
Results:
- In 4 months we accomplished a goal of 100,000 followers with ER = 6%.
- Average Engagement Rate (ER) = 5%.
- Reach: more than 410 000.
- Growth of sales from the website and outlets.
- Target audience’s loyalty and activity.
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"Budynok Іgrashok" is the largest retail chain of children's toys, established in 1998. More than 50 shops in 13 cities of Ukraine. Bright design, wide range of goods for children, certified products.
Project duration: September 2017 - Septemer 2018.
Key message: “Bi” – a perfect choice of toys and presents.
Platforms:
Facebook: /Ihrashkyua/
Instagram: bi.ua
Goals:
- Transformation of social media into a communication channel.
- Increase in activity and reach.
- Attraction of new customers and retention of the old ones.
- Reach 100,000 fans until the end of 2017 (in 6 months).
Objectives:
- Creation of unique and quality content.
- Effective communication with followers: quick response to messages and commentaries.
- Website traffic growth.
Implementation:
- Unique, informative, fan-made posts. Photos, videos and gifs.
- Creation of original and concise posts.
- Engagement of child models to make lively photos/videos of them playing.
Results:
- In 4 months we accomplished a goal of 100,000 followers with ER = 6%.
- Average Engagement Rate (ER) = 5%.
- Reach: more than 410 000.
- Growth of sales from the website and outlets.
- Target audience’s loyalty and activity.
Find more cases here