SMM case for Cherry Blossom

Cherry Blossom is a beauty salon in London.

Promotion period is from November 2022 to the present.

Platform:

Instagram https://www.instagram.com/cherryblossom_beautysalon

Goals:

✅ Increase brand recognition

✅ Form an image and maintain trust in the salon

✅ Increase the number of bookings through social media

Tasks:

✅ Developing a content concept to form a brand image;

✅ Creating and implementing a TOV;

✅ Increasing audience reach;

✅ Creating a visual style and content in corporate colors;

✅ Regular launch of targeted advertising.

Implementation:

• Development of visual profile style: design of posts, stories, and highlights.
• Introducing interactive posts, alternating them with product content, and responding to situations.
• Launching advertisements to different segments of the audience (based on interests and location).
• Creating a storyboard according to the new communication and adding interactives.

Result:

✅ Implemented an SMM strategy in social networks;

✅ Developed a visual style of the profile according to the updated concept;

✅ Increased the page coverage from 170 profiles per month to 40,000+ profiles using content and targeting;

✅ Increased the ER level to 7%.