SEO for an online store selling beauty salon products
About the project
We collaborated with a 2-year-old Ukrainian online store selling products for beauty salons and beauty professionals, built on the Horoshop CMS, with the aim of increasing organic traffic and sales. Our work focused on technical SEO, category-level content, improving user experience, and steadily increasing the number of links.
Goals
- Grow organic traffic
- Increase site sales
- Speed up page indexing
- Achieve top-10 rankings for priority keyword groups
Strategy and challenges
The site runs on the Horoshop admin/CMS, which adds some constraints for technical SEO. Even so, we completed a technical optimization: fixed code-level issues, improved crawlability and indexing speed, and boosted Core Web Vitals and page load performance.
The site already ranked for some high-volume queries. We focused on developing and optimizing priority categories to capture more demand in these areas.
What we did
Semantics
Built a semantic core for priority pages (primarily top-level categories), focusing on high-volume, competitive head terms.
Content
- After collecting the semantics, we optimized meta tags and headings.
- Based on competitor analysis, we created detailed content briefs for priority categories.
- Before we started, key categories had no supporting text content.
Usability
- Ran a comparative UX analysis and recommended changes to improve user experience:
- Product comparison feature
- Additional filter parameters (e.g., material/composition, color)
- Improved product sorting
- Displaying product ratings and reviews
Link profile
- Analyzed the site’s and competitors’ backlink profiles and implemented an ongoing link acquisition strategy to improve both quantity and quality:
- Outreach-driven backlinks
- Crowd links to keep the profile natural and strengthen brand awareness
Results (after 4 months)
- Organic traffic: 7,315 → 10,801 (+47%)
- Conversion rate: 0.9% → 1.1% (+22%)
- Visibility (Serpstat): 1.05 → 4.17 (+297%)
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About the project
We collaborated with a 2-year-old Ukrainian online store selling products for beauty salons and beauty professionals, built on the Horoshop CMS, with the aim of increasing organic traffic and sales. Our work focused on technical SEO, category-level content, improving user experience, and steadily increasing the number of links.
Goals
- Grow organic traffic
- Increase site sales
- Speed up page indexing
- Achieve top-10 rankings for priority keyword groups
Strategy and challenges
The site runs on the Horoshop admin/CMS, which adds some constraints for technical SEO. Even so, we completed a technical optimization: fixed code-level issues, improved crawlability and indexing speed, and boosted Core Web Vitals and page load performance.
The site already ranked for some high-volume queries. We focused on developing and optimizing priority categories to capture more demand in these areas.
What we did
Semantics
Built a semantic core for priority pages (primarily top-level categories), focusing on high-volume, competitive head terms.
Content
- After collecting the semantics, we optimized meta tags and headings.
- Based on competitor analysis, we created detailed content briefs for priority categories.
- Before we started, key categories had no supporting text content.
Usability
- Ran a comparative UX analysis and recommended changes to improve user experience:
- Product comparison feature
- Additional filter parameters (e.g., material/composition, color)
- Improved product sorting
- Displaying product ratings and reviews
Link profile
- Analyzed the site’s and competitors’ backlink profiles and implemented an ongoing link acquisition strategy to improve both quantity and quality:
- Outreach-driven backlinks
- Crowd links to keep the profile natural and strengthen brand awareness
Results (after 4 months)
- Organic traffic: 7,315 → 10,801 (+47%)
- Conversion rate: 0.9% → 1.1% (+22%)
- Visibility (Serpstat): 1.05 → 4.17 (+297%)