SMM promotion for Tetra Pak
"Цікаво про молоко" is a community of leading producers of ultra-pasteurised milk of the Highest Dairy Standard. The international company Tetra Pak initiated the special labelling on the Ukrainian dairy market.
Project duration: July 2017 - January 2019.
Key message: “The highest milk standard” club is about quality, safety, health and trust.
Platforms:
Facebook: /ua.promoloko.com.ua/
Instagram: promoloko
FB followers: 20 000
Goals:
- Project engagement into social networks, creation of a positive image, milk brands recognition building.
- Creation of a user-friendly platform for communication with customers.
- Addressing barriers associated with UHT technology.
Objectives:
- Educational and easy-to-understand information about UHT in a “Tetra Pak” packaging.
- Up-to-date information delivery: special offers and competitions announcement, club's bonuses reminders.
- Moderation; quick response to questions; addressing negativity.
- Customers’ loyalty increase.
Implementation:
- Unique graphical and textual layout on social media.
- Visualization: colorful videos and gifs.
- Development of a rubricator and a content plan with postings during the period of the followers’ highest visit rate.
- Generally short and easy-to-read posts except for the informational ones.
- Encouragement of customers to interact with milk brand, using activations, games, quizes etc.
- Attraction of target followers, expert targeting adjustment.
Results:
- Engagement of the project into Facebook and Instagram social platforms.
- Growth of target followers.
- Unique and optimized content.
- High level of interaction with customers; increase in community activity.
- Higher reach and engagement rates (ER) = 6%.
- FB reach: 82 061; Insta reach: 46 510
Find more cases here
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"Цікаво про молоко" is a community of leading producers of ultra-pasteurised milk of the Highest Dairy Standard. The international company Tetra Pak initiated the special labelling on the Ukrainian dairy market.
Project duration: July 2017 - January 2019.
Key message: “The highest milk standard” club is about quality, safety, health and trust.
Platforms:
Facebook: /ua.promoloko.com.ua/
Instagram: promoloko
FB followers: 20 000
Goals:
- Project engagement into social networks, creation of a positive image, milk brands recognition building.
- Creation of a user-friendly platform for communication with customers.
- Addressing barriers associated with UHT technology.
Objectives:
- Educational and easy-to-understand information about UHT in a “Tetra Pak” packaging.
- Up-to-date information delivery: special offers and competitions announcement, club's bonuses reminders.
- Moderation; quick response to questions; addressing negativity.
- Customers’ loyalty increase.
Implementation:
- Unique graphical and textual layout on social media.
- Visualization: colorful videos and gifs.
- Development of a rubricator and a content plan with postings during the period of the followers’ highest visit rate.
- Generally short and easy-to-read posts except for the informational ones.
- Encouragement of customers to interact with milk brand, using activations, games, quizes etc.
- Attraction of target followers, expert targeting adjustment.
Results:
- Engagement of the project into Facebook and Instagram social platforms.
- Growth of target followers.
- Unique and optimized content.
- High level of interaction with customers; increase in community activity.
- Higher reach and engagement rates (ER) = 6%.
- FB reach: 82 061; Insta reach: 46 510
Find more cases here