Warm House SEO Promotion Case
At the end of 2019, the Warm House company reached out to the VOLL web studio, wishing to increase sales of floor heating equipment (heating cables and mats, infrared film, temperature controllers, etc.) through online selling via an online shop. The site had been functioning since 2016, but did not bring sufficient profit.
After a detailed study of the clients’ needs as well as the state of the web resource, such promotion goals were outlined:
- access to the TOP-10 for priority requests;
- attracting the target audience;
- traffic increase;
- sales growth as a result of successful promotion.
Stages of work
December 2019
technical site audit;
research of more successful competitors and their promotion strategies;
the SEO strategy formation and step-by-step action plan development;
first steps in SEO and work on identified errors.
January-February 2020
semantic core collection and its clustering;
specification development for a copywriter;
writing and placing relevant, unique, informative text content on the site pages;
internal linking scheme creation and implementation;
work on improving the meta tags.
Beginning of 2021
It was decided to move the site to a more efficient and technically advanced CMS Opencart. A positive result from the innovation was not long in coming, provoking a noticeable jump in attendance rates.
March 2021 – December 2021
Constant work on all aspects of the online shop functioning, namely:
- structure expansion and branching by adding new landing pages;
- filling the blog with useful and SEO-streamlined articles;
- technical bugs correction;
- work on creating a stylish, user-friendly, modern design;
- usability improvement and functionality expansion;
- linking improvement;
- steady increase of reference mass.
Promotion results
The effect of our specialists’ efforts in optimizing and promoting the Warm House company website began to manifest itself already in the first quarter of 2020 with a traffic increase. As a result, the resource managed to achieve all the set goals extremely quickly and hold positions in the TOP-10 Google for key queries during the entire period of cooperation with our web studio.
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At the end of 2019, the Warm House company reached out to the VOLL web studio, wishing to increase sales of floor heating equipment (heating cables and mats, infrared film, temperature controllers, etc.) through online selling via an online shop. The site had been functioning since 2016, but did not bring sufficient profit.
After a detailed study of the clients’ needs as well as the state of the web resource, such promotion goals were outlined:
- access to the TOP-10 for priority requests;
- attracting the target audience;
- traffic increase;
- sales growth as a result of successful promotion.
Stages of work
December 2019
technical site audit;
research of more successful competitors and their promotion strategies;
the SEO strategy formation and step-by-step action plan development;
first steps in SEO and work on identified errors.
January-February 2020
semantic core collection and its clustering;
specification development for a copywriter;
writing and placing relevant, unique, informative text content on the site pages;
internal linking scheme creation and implementation;
work on improving the meta tags.
Beginning of 2021
It was decided to move the site to a more efficient and technically advanced CMS Opencart. A positive result from the innovation was not long in coming, provoking a noticeable jump in attendance rates.
March 2021 – December 2021
Constant work on all aspects of the online shop functioning, namely:
- structure expansion and branching by adding new landing pages;
- filling the blog with useful and SEO-streamlined articles;
- technical bugs correction;
- work on creating a stylish, user-friendly, modern design;
- usability improvement and functionality expansion;
- linking improvement;
- steady increase of reference mass.
Promotion results
The effect of our specialists’ efforts in optimizing and promoting the Warm House company website began to manifest itself already in the first quarter of 2020 with a traffic increase. As a result, the resource managed to achieve all the set goals extremely quickly and hold positions in the TOP-10 Google for key queries during the entire period of cooperation with our web studio.