3 Reasons Why Your Facebook Ads Aren’t Working

Reason #2 is the page people land on when they click on your ad

Its load speed might be too low, or the checkout instructions might be unclear, or payment process too complicated, or in the worst-case scenario – all of the above. In this case, you should immediately fix this! Pay special attention to your product page. It should contain pictures (and perfectly, with videos) of your product, info about how a purchaser would benefit from owning it, and testimonials. Don’t forget to use an opportunity to cross-sell, offer matching products, there’s always some percentage of people who will buy them too and increase your AOV. Simply never ever neglect such thing as conversion rate optimization, it will help you drive much more sales than you think.

Reason #3 is your offer

Actually, I see it as the most important one. When you have a unique or very attractive offer, it almost doesn’t matter what kind of creatives you use. Of course, you can’t be throwing around huge discounts all the time, but you can tell your audience more about your product’s benefits, company’s vision, or peculiarities of the manufacturing process. Remember that a unique selling proposition also includes free shipping, express shipping, money-back guarantees, manufacturer guarantees, a variety of payment methods, etc. Some think these features are nothing but usual, but they actually help to sell. You can also FAQs to cover customers’ objections, as experience shows, people do read them. Create interesting bundles, and don’t forget about nice packaging and small presents that come with the purchase. Generally, create experience instead of just selling your stuff.

 

There are other things that may affect the performance of your ad campaigns, like, Facebook page score, number and quality of feedbacks, etc. But you should always keep an eye on those three factors I’ve listed above because they not only help to drive sales but also create the overall impression of your business.