What It’s Like to Work with Kiwi Agency: A Look Behind the Scenes

An SMM agency isn’t just a team — it’s a living system. Think of it as a small ecosystem where strategy, creativity, management, and analytics all work together toward one goal: helping brands grow, stand out, and be genuinely loved by their audience.

So how does it all actually work at Kiwi Agency? Let’s walk you through it.

Who’s Behind the Results?

As the agency grew, so did the team. Today, Kiwi Agency is built around clearly defined roles — each responsible for a specific part of the process.

At the core is the management team:

• CEO — sets the strategic direction, scales the agency, and opens new markets. This is the person who keeps the big picture in focus and drives growth forward.

• COO — turns strategy into structure: oversees operations, client acquisition, and financial balance. Everything runs smoothly because they know exactly how the system works.

• Head of SMM — responsible for quality, agency reputation, and team development. Constantly tests new tools and approaches to make workflows smarter and more efficient.

The Team That Makes SMM Happen

Day-to-day work is handled by specialists who turn ideas into real results:

• Project Manager — the main point of contact for clients and the team. Coordinates processes, controls deadlines, and keeps everything aligned.

• SMM Manager — builds content strategies, prepares content plans, manages shoots, works with designers and copywriters, and analyzes performance.

• Head of Content — shapes the visual and creative direction of brands, develops concepts, and mentors the content team.

• Content Coordinator — manages production logistics: studios, actors, props, timing, and smooth execution.

• Content Creator — produces photo and video content, from references and filming to editing and final delivery.

• Creative Copywriter — turns brand ideas into clear, engaging messages: posts, stories, articles, and strategic texts.

• Designer — creates visuals that stop the scroll, from static designs to animation and AI-driven solutions, always within brand strategy.

How the Process Works

Most clients come to Kiwi Agency either through tenders or direct requests — reputation does its job.
Once we connect, the work begins with strategy: goals, audience analysis, competitors, tone of voice, visual direction, and growth tools.

After strategy approval, we move step by step:

1. Content Planning
   We create a monthly content plan based on products, priorities, and brand goals.

2. Shoot Preparation
   References, trends, locations, actors, and concepts are selected and booked.

3. Content Production
   Texts, visuals, and videos are created and assembled into a single structure.

4. Approval
   Internal review → client feedback → final adjustments.

5. Reporting
   Monthly performance analysis with insights and next-step recommendations.

Optional services include paid advertising, influencer collaborations, and special projects.

Behind every step stands a specialist — and over 12 years of agency experience.
If you’re curious what this system could do for your brand, the first step is simple: start with a brief.