Financial and insurance industry in SMM: strategies for promotion

Working in SMM means being an expert in many sectors. Over 10 years, we have had clients from radically different worlds, including insurance companies like «Express Insurance» and UNIVERSALNA, as well as banks like ComInBank and Alliance. And we are ready to talk about the aspects that need attention when working with the finance and insurance industry. 

People love numbers.

Base all your content on this: payment reports, reimbursements, posts about deposits, and special conditions for new users.

More specifics, more benefits for clients, so that the audience remains loyal and wants to engage with you. For example, posts we've developed within each of our strategies.

Friendly advice without preaching

Be the familiar one who knows about finances and insurance. Sell your services through specific situations. 

For the insurance company UNIVERSALNA, we've created two options to implement this idea: And, of course, talk about financial literacy and how to act in specific situations:

• in another country with medical insurance;
• during a traffic accident;
• if scammers withdraw money from your card.

There's never too much moderation.

Your audience should trust you: with their money, health insurance, and even their lives. Stay connected 24/7 (within your working hours), respond to every comment and message.

Your responses should be qualified so that the client understands:

• there's someone to turn to;
• they won't be knocking on closed doors.

For ComInBank, we've formulated several rules that you should also know:

Your logo and brand should be recognizable

Fill the page with crafted content, and to avoid photos looking like stock images, add the logo to the models' attire, stationery. At the very least, use your corporate color scheme.

Your identity should stand out, so organize thematic contests: give away useful trinkets and merch. 

Humor

Yes, you're a very serious institution, but let's break the barrier of formal-business style. Everyone wants to be like monobank, so go ahead and try, because mono is always a lot of fun.

Create an image of a friendly bank or insurance company for the audience, as we did for UNIVERSALNA: