How to use ChatGPT to create an effective strategy for targeted advertising of a beauty brand

A month ago, we received a request from a new client – a beauty salon from the USA. The customer wanted to promote his business with targeted advertising for lead generation.

It should be noted that we already had an experience of cooperation with clients in this niche, and we were able to receive applications at an affordable price. But there was no such thing that these applications brought colossal results.

This time, a client wrote to us and asked us to stop advertising. To the question: "Why?" he answered: “We already have everything planned for a month and 10 days in advance. There are not enough specialists to cover the demand for services.” How did we do it? Read on.

Our actions

We began to analyze the market and study competitors. Having collected all the necessary information, we proceeded to develop a promotion strategy. So, here we decided to use the well-known ChatGPT AI tool because we know that this artificial intelligence sometimes gives out very interesting ideas. And so it happened: it suggested launching traffic not to the site (as 99% of target specialists working in the USA do), but to Direct.

Frankly, we were not sure that such tactics would bring results. But we decided to take a risk, and not in vain. We hit the target the first time.

Also, while working on the project, we created static creatives and videos and wrote advertising texts with different offers. We made more than 14 varieties of them to immediately test and leave those that work best.

We launched an advertising campaign for a wide audience and an immigrant audience. Subsequently, the campaign was additionally launched for students. This decision was since the settlement is a student one, and it was at this time that studying began, so people returned from vacation.

Communication features

Our client's beauty studio specializes in dry manicures. The procedures are performed by masters from post-Soviet countries. And here's an interesting fact: the client insisted that we not use the term "Russian nails", which is very popular in the US. Residents know that European beauty services are at a very high level and have virtually no competitors. We used this as a key advantage and actively communicated through advertising.

Also in advertising, we focused on the rational advantages of dry manicures: high quality, strength, and durability (1.5 times longer effect). We talked about the sterility of instruments, the use of disposable consumables, and the overall cleanliness of the salon because these are very important selection criteria. The client doubted whether the advertisement would work because the cost of services was 25.4% higher than the market price. But we are guided by the rule: "There is no high price, there is an incorrectly selected audience."

Results

According to the results of the advertising campaign, the cost of one client was $9. It was acceptable and cost-effective. But the most important thing is the quality of the leads. Everyone was focused on making a purchase. Their path looked like this:

• They saw ads (the frequency was 2-3 per user);
• They wrote in private messages;
• They received consultation about the service;
• They received an offer to register on the site on their own, or the salon will write them down.

In figures, for 4 weeks of the advertising campaign, we received 167 new leads who have not yet been to the salon and signed up for one or more services.

Conclusion

After analyzing our work with this project, we can say the following. An important role here was played by the ChatGPT hypothesis, as well as teamwork speed. It is better to immediately test the maximum number of hypotheses to quickly find an effective one. Now technology allows you to do this and get, in the end, excellent results in advertising.