Less is more

TikTok was launched in 2016 and has become popular over the past six years. Now it has an audience of over 680 million people. So what makes this platform so popular? Let's look into it.

With the help of this article, you will learn about the benefits of video content for business and why this tool has such a valuable impact on the audience. 

What is the peculiarity of video content and how money can be made from it?

Watching videos has become a common thing for people of different ages and has become available on all platforms: TikTok, YouTube, Instagram. Nowadays, it is impossible to imagine life without entertainment/educational and other types of video content. 

Having taken a greater part of the market, short videos have become the most popular source of obtaining dynamic and easily absorbed information. At the current rhythm of life, it has become a priority to consume content quickly, which is why short videos, first from such networks as TikTok, and then Instagram Reels and YouTube Shorts, have gained popularity.

Brands continue to invest in short formats and create content in the form of small videos that will attract traffic through social media. According to the research agency Elite, 66% of respondents would like to watch a short video to learn about the product. Therefore, for great traffic marketers go to services where the audience watches short videos.

So how to decide on the most profitable promotion channel?

Let's consider the most popular services.

TikTok

• The content on this platform should be built in such a way that the viewer perceives the video with the help of "clip" thinking - this is the habit of perceiving information with the help of short, bright messages embodied in the format of a poster, video clip. As a result, we get important information in a short form.
• Script development is the most important factor. TikTok's algorithms adjust to interests, so you get exactly the audience that is interested in your content.
• The purpose of TikTok for professionals whose knowledge cannot be conveyed through a 3-minute video is to redirect the viewer to another platform. Thus, TikTok acts as an intermediary.
• Getting followers on this social network is much easier than on others, thus monetization becomes possible.

Who is TikTok good for?

B2C is aimed at a wide range of consumers: clothes, perfumes, the beauty sector and others. For the field of selling such services that can be promoted through short videos.

Instagram Reels

Instagram is a social network in which entertainment, benefit, and sales exist organically. This is a profitable option for business, because in a few clicks the user can find the necessary information about products or services, make an application and receive feedback.

• Reels appeared on the Ukrainian market relatively recently, that is, Instagram is interested in its further promotion. Thus, the more actively you publish content, the more active the views and engagement will be.

Despite the fact that short videos look like a very simple tool, a whole team (SMM specialist, operator, editor, copywriter) is needed for skillful use, so for most brands it is more profitable to order this service from agencies.