What is a landing page on Instagram?

Imagine that even without tens of thousands of followers on Instagram, from the first day of registering an account on this social network you can attract new clients and successfully sell goods or services. This effect can be achieved by creating a landing page on Instagram, which in this case is an effective and popular business tool, especially at the start-up stage.

The high demand for creating landing pages on Instagram is explained by the following factors:

• the social network is very popular among Internet users;
• lower level of competition compared to other social networks;
• high rates of development of Instagram compared to other social networks;
• availability of simple account promotion tools;
• regular increase in new users.

What is an Instagram landing page?

Essentially, an Instagram landing page is a condensed version of a regular landing page. The main purpose of the resource is either the intranet sale of a product or service, or redirecting traffic to an external resource. To transfer users to your website or landing page, a clickable link to the online platform is placed in your account, and to contact you, correct contact information is placed.

The content on the Instagram landing page is replaced by a banner in the form of a picture cut into 9-12 equal parts by lines. Thanks to this format, it is easy to view the landing page on the screen of any gadget. It is also important that the site or landing page is adapted for mobile devices, otherwise landing on Instagram will not bring the expected benefits.

In what cases is a landing page on Instagram needed?

Choose a landing page on Instagram if:

1. you already have a main sales channel (website, landing page, YouTube channel or other online sales platform) - as an additional source of traffic.
2. you specialize in selling only one product or service (if there are several of them, it is recommended to create a separate landing page for each offer).
3. you don’t have time to create, select and publish content on your Instagram account.
4. Your task is to assess the interest of the target audience in a specific market niche, product or service.

Principles of landing page on Instagram

As you already understood, the first step is to create an account on Instagram on which the landing page is published. After which, special tools are used to attract the attention of the target audience to your offer: mass following, liking, advertising, etc.

As a result, users interested in placing an order either contact you through the contacts specified in the landing page, or follow an active link to the landing page, where they order the product or service offered. Every day one account can bring up to 250 clicks.

Advantages of landing page on Instagram

• quick launch with minimal costs.
• the ability to create a network of several landing pages on different accounts in order to attract more customers.
• no need to prepare unique content.
• Only really interested users can follow the link.

Therefore, if you want to start quickly making a profit from your online business, instead of creating and fully maintaining an account on Instagram, design a landing page with a catchy avatar and a clear call to action for users. This way you will not only improve the economic performance of your activities, but also save your time.

Landing page for Instagram: how to do it right

Now that you know what a landing page is on the popular Instagram network, let's talk about how to do it correctly. Fortunately, this does not require any special knowledge or skills. Any person can develop a project.

1. Draw

For a bright and attractive landing page, you need to choose the right background and foundation. There are several options:

• buy on photostock;
• find it on a free photo stock, but it’s much more difficult to do there;
• take a photo yourself;
• draw an image in Illustrator, if you have the skills to work in it.

To work with the picture, you should use graphic editors - for example, Photoshop. If you don’t want to master the program, an online service will do. Canva stands out among the most popular.

2. Consider the rules

There are several important rules for creating a landing page for Instagram. By adhering to them, you can achieve a high conversion rate. We list the main requirements.

1. story about the product. Briefly, concisely, but be sure to inform users about the product/service. they must understand what they are dealing with.
2. guarantee! with equal characteristics, the client will give preference to a product with a guarantee to her. It is enough to indicate that, according to the consumer protection law, the buyer has the right to return the purchase within two weeks, and this will have a positive effect on the conversion rate. are there other guarantees? talk about them!
3. benefits. the benefits of the product are good, but what benefits does the buyer receive, what problems will it solve?
4. call to action. the visitor needs to be pushed to the target action - purchase, application, call. the motivation should be such that the user immediately performs the action.
5. contacts. Since there is no way to create a feedback form on Instagram, you should indicate additional (except direct) communication channels!

The main thing is brevity! Don’t overload your Instagram landing page with information and data. Instagram is not a resource where people read a lot! Give only the most important and necessary things. Having prepared the text, put it aside for a while, and then re-read it - you will probably find something to shorten!

3. Cut

When the layout with the text is ready, you need to cut it. This involves creating identical squares. There can be from 3 to 12. There is no point in doing more. Users will not scroll the page longer.

Please note! The number of squares depends on the quality of the picture, the amount of text and the font size.

We'll tell you how to cut the layout into 9 parts. To do this you need:

• increase its width and height to 1920 pixels;
• cut into pieces of 640 pixels on each side.

That is, in this situation (it is expected to prepare 9 pictures), the layout should initially be prepared as square. Then there will be no problems with proportional cutting.

Please note! If you want more quality or detail, make the layout 3240 by 3240 pixels. Cut into squares of 1080 by 1080 pixels. Higher resolution images look much more attractive.

You can cut the layout both in Photoshop and in special online services. Among the latter, we highlight ImageSplitter - you don’t have to pay to use it.

Note! Most online services automatically pack cut images into an archive. It needs to be downloaded and unzipped. It is possible that the archive is sent to an email address.

4. Post it on the page

All that remains is to publish the created landing page on your social network page. This is not difficult to do, but you need to adhere to a certain principle in order to avoid chaotic scattering of individual parts.

The picture needs to be assembled like a mosaic. Only publish in reverse order - you need to start loading from the last part, which is the lower right corner of the image. And move sequentially to the upper left corner.

By the way! Remember the limitations of Instagram. If a project contains from 9 to 20 pictures, it is quite possible to publish it in a day. If there are more than 50, then you will have to split the work into two days. Otherwise, the network will block the account for a day due to an excessive number of posts. Although, let us remind you that you do not need to make landing pages with more than 12 pictures. They are too bulky and unreadable.

Remember that many users click on one of the pictures when viewing a landing page. Sometimes they do this deliberately, sometimes by accident. Take this into account. Under each image, place a post with a call to action. This will help increase your conversion rate. Especially if you try and make different calls under each picture.

Mass creation of landing pages: how to do it

It is quite possible to construct a small landing (for 9-12 pictures) in one hour. Considering that the text for it is already ready. But what if you need several or even more than ten? After all, it will take two to three days to develop and upload them.

In such a situation, it is recommended to seek help from special online services. For example, SocialKit. They are easy to use; there are no difficulties with preparing layouts and publishing. In addition, there is the possibility of delayed publication - users themselves choose the date and time when posts will be published.

Some tips for creating insta landing pages

1. mini-landing must fit on one screen, that is, it cannot consist of more than 12 parts. The goal of such a project is to have a quick impact on the visitor. he will not need to turn the page - such actions lead to a decrease effect.
2. You need to create a separate landing page for each product. and then the second rule - for each landing page - your own account!
3. make an informative profile description. in addition to the pictures themselves, the user should immediately see what you are doing. description – concise, simple, in short and clear phrases. write what exactly you offer or sell. In the description, be sure to include additional contact information, including the office address. do you have a website? provide a link to it or to a specific product. It is important that this site is adapted for mobile devices - after all, the vast majority of Instagram users visit the social network from smartphones.
4. if you publish new pictures on your account, they need to be loaded at once, 3, 6, etc. things. Otherwise, the created landing will “float” - the pictures will be lost.

Positive characteristics of a landing page for Instagram

1. ease of creation. You don’t need any special skills to “design” such a landing page. It is enough to have good taste and be able to work with graphic editors. but knowledge of html, specifics of choosing a domain and understanding of the principles of hosting operation are not needed. Virtually anyone can develop a project.
2. free. If to host a classic landing you need to pay money for a domain and hosting, then in the case of “Insta” you do not need to invest money in placement.
3. originality. Landing pages are not yet so common on social networks, so they can surprise users. which has a positive effect on sales efficiency.
4. minimum costs. no need to invest money in development. There will be no need for substantial investments in attracting clients. It is enough to launch a campaign that attracts subscribers - start the usual promotion of users.

Let's summarize

Comparing a regular profile with constantly updated content (both selling and non-selling) with a landing page, it should be said that the former will be more effective in the long run.

But the second allows you to get quick results. Unless, of course, your project is original and has a clear proposal. It is recommended to launch a campaign to increase subscribers - then the first sales are possible within a few hours.

However, you need to understand that users will not return to the landing account. Unlike an account with constant new content.

Therefore, whether or not to create a landing page is up to you to decide. Depending on capabilities and goals. Do you want to get quick results? Be sure to try this method. Are you planning to launch a long-term project? Then focus on constantly updating information.

In any case, you know how to make an insta landing page yourself. You can even test it on your regular, constantly updated account!