Promotion of an online store selling children's beds
Online store offering special beds and accessories designed using Montessori technology for early childhood development.
Initial data
| Initial organic traffic | 1136 |
| Visibility | 7 |
| Age of the website | 4 years |
| Promotion region | USA |
Objectives of the work
- Promotion of high-frequency queries to the TOP-3
- Increase in organic traffic
- Improvement of website usability
- Preparation of the website for the launch of advertising campaigns
- Work with SERM
Key challenges and overall strategy
This website had already undergone minimal optimization, but it was done independently by the customer, so there were some queries that were already ranked on the website, but they did not bring in a large amount of traffic.
The website is on Shopify, so promotion requires an understanding of how the admin panel works. In other words, the website needed to expand its structure with internal functionality.
New pages were created for groups of queries that were as relevant as possible and could generate potential sales and targeted traffic. With the right content, good optimization for queries, and high-quality products, we have achieved a result where the average position for all target queries is in the TOP 5. At the same time, the high-frequency keywords themselves occupy 1-3 places in the search results.
Also, the link growth chart correlates well with the chart of the number of external links. That is, new high-quality external links helped to achieve the set goals.
Results
| Parameters | At the beginning of work | After 6 months | Difference |
| Traffic per day | 21 | 209 | 895% |
| Visibility | 0,01 | 0,45 | 1200% |
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Online store offering special beds and accessories designed using Montessori technology for early childhood development.
Initial data
| Initial organic traffic | 1136 |
| Visibility | 7 |
| Age of the website | 4 years |
| Promotion region | USA |
Objectives of the work
- Promotion of high-frequency queries to the TOP-3
- Increase in organic traffic
- Improvement of website usability
- Preparation of the website for the launch of advertising campaigns
- Work with SERM
Key challenges and overall strategy
This website had already undergone minimal optimization, but it was done independently by the customer, so there were some queries that were already ranked on the website, but they did not bring in a large amount of traffic.
The website is on Shopify, so promotion requires an understanding of how the admin panel works. In other words, the website needed to expand its structure with internal functionality.
New pages were created for groups of queries that were as relevant as possible and could generate potential sales and targeted traffic. With the right content, good optimization for queries, and high-quality products, we have achieved a result where the average position for all target queries is in the TOP 5. At the same time, the high-frequency keywords themselves occupy 1-3 places in the search results.
Also, the link growth chart correlates well with the chart of the number of external links. That is, new high-quality external links helped to achieve the set goals.
Results
| Parameters | At the beginning of work | After 6 months | Difference |
| Traffic per day | 21 | 209 | 895% |
| Visibility | 0,01 | 0,45 | 1200% |