GENERATED €6000 IN REVENUE WITH €250 AD SPEND
Service
Paid ads
Client
Sasha Tattooing Barcelona is a famous tattoo artist’s (Sasha Masuik) studio in Barcelona. We’ve been working with this client for 14 months.
https://www.instagram.com/sashatattooingbarcelona/
A bit of data
200+ appointments a month / Frequency 10 with 1,3M reach / €14,000 ad spend/ 14 months - duration of the ad campaign
Ads launch strategy:
On the very first stages we went the most obvious way, we optimized for Instagram Direct Messages. We were getting DMs for the first months and were within our KPIs. But after several FB updates, we saw a spike in DMs cost.
We fixed this issue by changing an optimization goal to Traffic. It helped us to increase users' engagement with the profile and generate tattoo appointments.
Audiences:
As we always do for our clients, we prepared LAL audiences, interests and behavior, and retargeting audiences.
Here are the test retargeting ad campaigns results:
We ran several tests and saw that the simplest audience was the best performing one. It was the audience with two key interests. Then we focused on raising frequency to increase brand recognition.
Creatives and offers:
As well as with the audiences, the golden rule “the simpler the better” can be applied to creatives and offers too. A major portion of traffic was generated by current posts promotion at first. Then we added special offers like discounts on tattoo sessions with certain artists or on pet tattoos (the last one is a very popular offer). As a result, we generated an inflow of new users who followed the artist’s profile and then booked appointments.
Case study inside the case study:
Challenges of Covid time require new approaches to sales and classic discounts for offline businesses. There is a Flash Day in the tattooing niche, it’s a day or a weekend when potential clients can book a sketch at a fixed price and then have it inked later. We launched this offer online on 3 funnel stages. This experience turned out to be so successful that we’ve had 3 different sketch sales since then.
First Flash Day Results:
Booked appointments: 61
Total revenue: € 6,040
Ad spend: € 239
Ad campaign duration: 6 days
Results:
We got the first significant results during the first month of our cooperation. We were generating from 80 to 150 appointments during the first several months. Now this figure is around 200+ appointments a month.
Period: 01.2021 — 11.2021
Platform — Instagram
- Reach: 1 198 096
- Impressions: 10 845 082
- Clicks: 31 328
- Profile conversion rate: 4.3%
- Average appointment cost: € 8.36
- Total number of appointments: 1,345
- Ad budget: € 11,247.37
WANT SIMILAR RESULTS FOR YOUR BUSINESS? FILL OUT THE FORM!
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
Service
Paid ads
Client
Sasha Tattooing Barcelona is a famous tattoo artist’s (Sasha Masuik) studio in Barcelona. We’ve been working with this client for 14 months.
https://www.instagram.com/sashatattooingbarcelona/
A bit of data
200+ appointments a month / Frequency 10 with 1,3M reach / €14,000 ad spend/ 14 months - duration of the ad campaign
Ads launch strategy:
On the very first stages we went the most obvious way, we optimized for Instagram Direct Messages. We were getting DMs for the first months and were within our KPIs. But after several FB updates, we saw a spike in DMs cost.
We fixed this issue by changing an optimization goal to Traffic. It helped us to increase users' engagement with the profile and generate tattoo appointments.
Audiences:
As we always do for our clients, we prepared LAL audiences, interests and behavior, and retargeting audiences.
Here are the test retargeting ad campaigns results:
We ran several tests and saw that the simplest audience was the best performing one. It was the audience with two key interests. Then we focused on raising frequency to increase brand recognition.
Creatives and offers:
As well as with the audiences, the golden rule “the simpler the better” can be applied to creatives and offers too. A major portion of traffic was generated by current posts promotion at first. Then we added special offers like discounts on tattoo sessions with certain artists or on pet tattoos (the last one is a very popular offer). As a result, we generated an inflow of new users who followed the artist’s profile and then booked appointments.
Case study inside the case study:
Challenges of Covid time require new approaches to sales and classic discounts for offline businesses. There is a Flash Day in the tattooing niche, it’s a day or a weekend when potential clients can book a sketch at a fixed price and then have it inked later. We launched this offer online on 3 funnel stages. This experience turned out to be so successful that we’ve had 3 different sketch sales since then.
First Flash Day Results:
Booked appointments: 61
Total revenue: € 6,040
Ad spend: € 239
Ad campaign duration: 6 days
Results:
We got the first significant results during the first month of our cooperation. We were generating from 80 to 150 appointments during the first several months. Now this figure is around 200+ appointments a month.
Period: 01.2021 — 11.2021
Platform — Instagram
- Reach: 1 198 096
- Impressions: 10 845 082
- Clicks: 31 328
- Profile conversion rate: 4.3%
- Average appointment cost: € 8.36
- Total number of appointments: 1,345
- Ad budget: € 11,247.37