Increasing traffic through optimization on the Correa online store
Achieving success for any business comes down to developing and expanding profits. This can be achieved by drawing in the intended audience and increasing the number of leads. An effective way to draw in extra, yet high-quality traffic, which ultimately leads to a higher conversion rate and the size of the average transaction, is having a website that meets the core requirements:
- well-designed (design, structure, interface, navigation - everything for comfortable perception and retention of a potential buyer) - attractive to visitors;
- Designed to be appealing to search engines, this optimization both externally and internally enhances user experience and facilitates an influx of organic site traffic from the Internet.
An initial step is to carry out a thorough analysis of an online commerce resource to discern any weaknesses and devise solutions to remove impeding obstacles. There's no need to be intimidated by this, particularly if the online shop is already functioning and making sales.
Defining precise objectives and targets for optimization and promotion is essential.
Goals and objectives of promotion
Our team was intended to achieve the following objectives:
- Boosting the delivery of natural material from Google searches.
- Boosting sales through making the product more appealing, advertising the website and business through utilizing technology.
- Maximizing ROI in a minimal timeframe.
In order to accomplish this, the team had to tackle five issues:
- Tune the website to meet the technical needs of search engines.
- Expand resource structure.
- Work with snippets (improve them).
- Carry out link building.
- Implement a second language version of the site.
Implementation of the optimization and promotion strategy: what has been done - concrete steps
The team of specialists in web programming and design, SEO optimization, and content promotion analyzed Correa com ua's online store, competitive environment, and the latest Google search algorithms before creating a unique strategy for them.
The action plan for facilitating comprehension can be broken down into subtasks/stages.
To optimize the online store for the latest search engine requirements and boost effective traffic, the following steps were taken for SEO purposes:
1. Procedures for expanding and optimizing the structure of a web resource
The initial structure of the Correa com ua website was satisfactory, comprising the required search filters, categories and items. Nevertheless, the evaluation of indicators and the data collected in the audit indicated that there was an insufficient number of filters for low-frequency brand queries. Consequently, an SEO filter was introduced and extra categories of items for various brands were added.
2. Linking from product pages to SEO filter
Following the set-up and linking of SEO filters, product pages were connected to a particular filter, resulting in more website visitors and a rise in website usability.
Result:
3. Working with title, h1, description tags for item cards
The lack of tags on product description cards and the duplication of meta tags had to be addressed. To do this, it was decided to include the tags "Title", "h1", and "Description" in the product card format.
4. Optimization of product description templates
The cards for the commodity units were worked on by adding a description with a key phrase (“description” as opposed to “full”). As a result, the cards became more attractive and visually appealing, and the chances of the key phrase appearing in the text were also increased.
5. Increasing the effectiveness of snippets in search results
A short description text underneath a link in the SERP can be a helpful micro-markup tool in enticing top-level organic content to a website.
Actions were taken to enhance the snippets in regards to how the message and user impression were perceived. This included including breadcrumbs in the description, a competitive price, and features that showed the rating, appeal, and advantages of the product.
In essence, the process is straightforward: A potential client, already showing interest, is presented with useful information in the search results. This encourages them to visit the website and learn more about the company and its services. This way, they don't need to spend time searching many sites and sifting through large amounts of data.
6. Link Building
Work was performed to augment the external reference mass. The quantity of domains linking to Correa com ua rose from 2 to 75, while all links "functioned", driving traffic and improving the site's rank in search results.
7. Development and implementation of the Ukrainian version
The website and its search engine optimization have both been translated into Ukrainian, allowing for queries in that language.
The use of the Ukrainian language in Ukraine has been on the rise, and the Ukrainian version of the resource has been a great source for quality organics. This has had a great impact on the website and it cannot be overlooked. Prior to this, Ukrainian language requests were not taken into account, and this change was a success. Rather than creating a separate site on a subdomain, which would be more expensive and take more time, a Ukrainian subfolder was created resulting in more Ukrainian-speaking visitors.
8. Using the tools and features of Google AdWords and Google Merchant Center
Content-oriented SEO provides a twofold result. This is a powerful tool that can swiftly increase conversion and help to push rivals out of the top positions in search results for certain terms.
What is the result? Results achieved
It is commonly known that optimization does not generate an immediate outcome but is focused on achieving long-term stability. With appropriate expertise, investments will be returned within a few months. Correa com ua, a medium-sized Internet project, had a one-year program for implementation, which can be viewed as a relatively speedy result given the variety of actions taken.
We were able to bring about a 113% rise in organic traffic over a one-year period, resulting in a 154% increase in profitability for the store (at peak times, and a minimum of 40% at all times).
The results of SEO optimization efforts have further increased the website's visibility by 30%, and the e-commerce site has entrenched itself in the top spots of search engine rankings.
It is worth emphasizing that the development team was continuously occupied with the project, monitoring and quickly rectifying any necessary changes. Along with the personalized SEO marketing, multilingualism, and the utilization of Google Merchant and AdWords as additional traffic sources, this approach is suitable for e-commerce projects of both medium and large size.
Also, despite the difficulties, the client opened an office in Kyiv. Now you can order watch repair in Kyiv here, without delivery.
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Achieving success for any business comes down to developing and expanding profits. This can be achieved by drawing in the intended audience and increasing the number of leads. An effective way to draw in extra, yet high-quality traffic, which ultimately leads to a higher conversion rate and the size of the average transaction, is having a website that meets the core requirements:
- well-designed (design, structure, interface, navigation - everything for comfortable perception and retention of a potential buyer) - attractive to visitors;
- Designed to be appealing to search engines, this optimization both externally and internally enhances user experience and facilitates an influx of organic site traffic from the Internet.
An initial step is to carry out a thorough analysis of an online commerce resource to discern any weaknesses and devise solutions to remove impeding obstacles. There's no need to be intimidated by this, particularly if the online shop is already functioning and making sales.
Defining precise objectives and targets for optimization and promotion is essential.
Goals and objectives of promotion
Our team was intended to achieve the following objectives:
- Boosting the delivery of natural material from Google searches.
- Boosting sales through making the product more appealing, advertising the website and business through utilizing technology.
- Maximizing ROI in a minimal timeframe.
In order to accomplish this, the team had to tackle five issues:
- Tune the website to meet the technical needs of search engines.
- Expand resource structure.
- Work with snippets (improve them).
- Carry out link building.
- Implement a second language version of the site.
Implementation of the optimization and promotion strategy: what has been done - concrete steps
The team of specialists in web programming and design, SEO optimization, and content promotion analyzed Correa com ua's online store, competitive environment, and the latest Google search algorithms before creating a unique strategy for them.
The action plan for facilitating comprehension can be broken down into subtasks/stages.
To optimize the online store for the latest search engine requirements and boost effective traffic, the following steps were taken for SEO purposes:
1. Procedures for expanding and optimizing the structure of a web resource
The initial structure of the Correa com ua website was satisfactory, comprising the required search filters, categories and items. Nevertheless, the evaluation of indicators and the data collected in the audit indicated that there was an insufficient number of filters for low-frequency brand queries. Consequently, an SEO filter was introduced and extra categories of items for various brands were added.
2. Linking from product pages to SEO filter
Following the set-up and linking of SEO filters, product pages were connected to a particular filter, resulting in more website visitors and a rise in website usability.
Result:
3. Working with title, h1, description tags for item cards
The lack of tags on product description cards and the duplication of meta tags had to be addressed. To do this, it was decided to include the tags "Title", "h1", and "Description" in the product card format.
4. Optimization of product description templates
The cards for the commodity units were worked on by adding a description with a key phrase (“description” as opposed to “full”). As a result, the cards became more attractive and visually appealing, and the chances of the key phrase appearing in the text were also increased.
5. Increasing the effectiveness of snippets in search results
A short description text underneath a link in the SERP can be a helpful micro-markup tool in enticing top-level organic content to a website.
Actions were taken to enhance the snippets in regards to how the message and user impression were perceived. This included including breadcrumbs in the description, a competitive price, and features that showed the rating, appeal, and advantages of the product.
In essence, the process is straightforward: A potential client, already showing interest, is presented with useful information in the search results. This encourages them to visit the website and learn more about the company and its services. This way, they don't need to spend time searching many sites and sifting through large amounts of data.
6. Link Building
Work was performed to augment the external reference mass. The quantity of domains linking to Correa com ua rose from 2 to 75, while all links "functioned", driving traffic and improving the site's rank in search results.
7. Development and implementation of the Ukrainian version
The website and its search engine optimization have both been translated into Ukrainian, allowing for queries in that language.
The use of the Ukrainian language in Ukraine has been on the rise, and the Ukrainian version of the resource has been a great source for quality organics. This has had a great impact on the website and it cannot be overlooked. Prior to this, Ukrainian language requests were not taken into account, and this change was a success. Rather than creating a separate site on a subdomain, which would be more expensive and take more time, a Ukrainian subfolder was created resulting in more Ukrainian-speaking visitors.
8. Using the tools and features of Google AdWords and Google Merchant Center
Content-oriented SEO provides a twofold result. This is a powerful tool that can swiftly increase conversion and help to push rivals out of the top positions in search results for certain terms.
What is the result? Results achieved
It is commonly known that optimization does not generate an immediate outcome but is focused on achieving long-term stability. With appropriate expertise, investments will be returned within a few months. Correa com ua, a medium-sized Internet project, had a one-year program for implementation, which can be viewed as a relatively speedy result given the variety of actions taken.
We were able to bring about a 113% rise in organic traffic over a one-year period, resulting in a 154% increase in profitability for the store (at peak times, and a minimum of 40% at all times).
The results of SEO optimization efforts have further increased the website's visibility by 30%, and the e-commerce site has entrenched itself in the top spots of search engine rankings.
It is worth emphasizing that the development team was continuously occupied with the project, monitoring and quickly rectifying any necessary changes. Along with the personalized SEO marketing, multilingualism, and the utilization of Google Merchant and AdWords as additional traffic sources, this approach is suitable for e-commerce projects of both medium and large size.
Also, despite the difficulties, the client opened an office in Kyiv. Now you can order watch repair in Kyiv here, without delivery.