Promotion of an online bill payment service in the US
Real Check Stubs is a leading online service for creating professional pay stubs, which since 2015 has been helping individuals and businesses quickly and accurately generate official documents to confirm income.
Work objectives:
- Comprehensive website audit and competitor analysis
- Technical website optimization
- Collection of complete semantics and expansion of the website structure
- Promotion of priority queries to the TOP-3
- Work on website usability
- Work on external link profile
Overall strategy
The visibility and organic traffic of the website had been declining since 2020, so the main task was to remedy the situation. After conducting a comprehensive website audit and competitor analysis, an SEO strategy was developed, the implementation of which led to positive changes.
Technical optimization of the website was carried out, which improved the quality and speed of page indexing. The number of pages in the Google index doubled (250/500). Correcting errors in the website code and configuring the CMS allowed us to achieve better Web Core Vitals and page loading speeds.
After researching the semantic core, priority groups of queries were identified for promotion. Pages that needed to be revised for search engine optimization and those that needed to be created were approved.
Work carried out on the site
Semantics
We did some research on keywords, grouping, and clustering search queries. This helped us check how relevant the site's pages were and figure out which ones needed search optimization.
In addition to optimizing existing pages, new pages were created and continue to be created, which increases the number of pages that rank in search results. As a result, the number of key phrases by which the site is ranked is growing.
Content
After checking the OnPage optimization of the site's pages, we formed and implemented selective edits to the texts. Meta titles and page descriptions were checked and edited. Relevant media materials were added, which are also optimized for search.
During the optimization process, changes were made to existing pages and a content plan was developed for creating new pages. Currently, there is an increase in the number of visitors from search engines, specifically to the created and optimized pages.
Expansion of the structure
The specificity of the website's business niche allowed for the implementation of a structure expansion, thus expanding the scope of semantics and the target audience.
In accordance with the developed content plan, we are working on creating new pages in the site's blog. Currently, optimized semantic clusters have improved positions to TOP-10 and TOP-3.
Link profile
The profiles of the website and its main competitors were analyzed, and a strategy was developed to build the website's link mass, getting rid of links from low-quality sites.
For links, Outreach was mainly used to select the highest quality sites. Some of the sites were selected from competitors' profiles. Links for this project were selected from thematic donors, of the highest quality and traffic-generating, in order to obtain not only static weight but also dynamic weight in the form of transitions.
In the first quarter of 2023, referral traffic increased by 160% (730/1900 users per month).
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Real Check Stubs is a leading online service for creating professional pay stubs, which since 2015 has been helping individuals and businesses quickly and accurately generate official documents to confirm income.
Work objectives:
- Comprehensive website audit and competitor analysis
- Technical website optimization
- Collection of complete semantics and expansion of the website structure
- Promotion of priority queries to the TOP-3
- Work on website usability
- Work on external link profile
Overall strategy
The visibility and organic traffic of the website had been declining since 2020, so the main task was to remedy the situation. After conducting a comprehensive website audit and competitor analysis, an SEO strategy was developed, the implementation of which led to positive changes.
Technical optimization of the website was carried out, which improved the quality and speed of page indexing. The number of pages in the Google index doubled (250/500). Correcting errors in the website code and configuring the CMS allowed us to achieve better Web Core Vitals and page loading speeds.
After researching the semantic core, priority groups of queries were identified for promotion. Pages that needed to be revised for search engine optimization and those that needed to be created were approved.
Work carried out on the site
Semantics
We did some research on keywords, grouping, and clustering search queries. This helped us check how relevant the site's pages were and figure out which ones needed search optimization.
In addition to optimizing existing pages, new pages were created and continue to be created, which increases the number of pages that rank in search results. As a result, the number of key phrases by which the site is ranked is growing.
Content
After checking the OnPage optimization of the site's pages, we formed and implemented selective edits to the texts. Meta titles and page descriptions were checked and edited. Relevant media materials were added, which are also optimized for search.
During the optimization process, changes were made to existing pages and a content plan was developed for creating new pages. Currently, there is an increase in the number of visitors from search engines, specifically to the created and optimized pages.
Expansion of the structure
The specificity of the website's business niche allowed for the implementation of a structure expansion, thus expanding the scope of semantics and the target audience.
In accordance with the developed content plan, we are working on creating new pages in the site's blog. Currently, optimized semantic clusters have improved positions to TOP-10 and TOP-3.
Link profile
The profiles of the website and its main competitors were analyzed, and a strategy was developed to build the website's link mass, getting rid of links from low-quality sites.
For links, Outreach was mainly used to select the highest quality sites. Some of the sites were selected from competitors' profiles. Links for this project were selected from thematic donors, of the highest quality and traffic-generating, in order to obtain not only static weight but also dynamic weight in the form of transitions.
In the first quarter of 2023, referral traffic increased by 160% (730/1900 users per month).