Generating descriptions for Correa online store products
Client: Correa, an online store offering watch straps, bracelets, and tools for watchmakers, has been in business since 2011.
Create unique written content for each item in the e-commerce store. If feasible, include search engine optimization keywords and phrases.
HOW TO WRITE UNIQUE DESCRIPTIONS FOR ALL PRODUCTS?
Nowadays, all website administrators are aware that to achieve improved rankings in search engines, it is necessary to have exclusive content. Regrettably, the absence of a product description in the catalog decreases the chance of attaining the top 10 results, even for infrequent searches. Nonetheless, what happens if the website contains a tremendous amount of items? The Correa web store provides more than 500 products, classified into the following groups:
Today, all site owners understand that in order to be better ranked by search engines, you need unique content. Unfortunately, the lack of a description in the product cards reduces the chance of getting into the TOP-10 even for low-frequency queries. But if the site has a huge number of positions? The Correa online store sells more than 500 products in the following categories:
- straps;
- bracelets;
- gift boxes;
- accessories;
- tools;
- watch.
Creating customized content for every page can be expensive and time-consuming. As an alternative, you can use text templates with designated sections to replace with new information.
A FEW STEPS FOR A PERFECT DESCRIPTION
The inclusion of a thorough description on product cards serves two purposes.
- for a potential customer, this is the last step before making a decision to purchase a product. If he sees that the product fully meets his needs, he will make a purchase. Therefore, the description should contain the main advantages of the product.
- for search engines - improves the ranking of the site, attracts additional traffic, and later - new customers. Therefore, the description should contain the keywords that potential customers will use to search for the product.
When looking for a specific strap, users commonly use keyword combinations such as the strap's name:
- strap + "price", "buy";
- the name of the city - "buy a strap in Kharkov";
- "photo", "reviews";
Utilizing Yandex Wordstat services and the Google Keyword Planner, we can gauge the frequency of key phrases. This assists us in selecting the most requested queries. Additionally, with the help of clues from the right side of Wordstat, extra synonyms for the keywords can be uncovered.
The subsequent action is to outline the advantages of the product. Ultimately, the consumer will be principally preoccupied with what advantages they will obtain if they purchase a specific item from you.
COMPOSITION AND GENERATION OF THE TEMPLATE
For a given selection on the website, we employ a text reproduction model. Essentially, this model takes the base template and creates a variety of unique texts. As an example, there are more than 280 watch strap models available. These straps usually only differ in terms of their name, maker, size, material, and color. Thus, for every one of them, a distinct description can be generated. For instance, something like this could be produced:
“Chopard watch straps are of high quality and elegant design that will give your watch a completely new look and style. For the manufacture of Chopard RKCH-001, only high-quality materials are used, which makes wearing a watch very comfortable.
Strap sizes most often have an even value and are measured in millimeters. For the Chopard RKCH-001 belt, the following options are available - 24 mm. To choose the right size, follow our instructions.
You can buy Chopard RKCH-001 watch strap on our website at the best price 448.0 UAH. We have a large selection of lengths, widths and colors. We carry out delivery across all Ukraine.
We wish you happy shopping!”
We create texts for every item with the help of a unique program - it's that simple! We would like to emphasize that the database is not affected by this process at all: all info is kept in the code and is handled by the server. Additionally, a title and summary can be created for each page.
By doing basic math, it can be determined that if a customer were to hire a copywriter to compose 500 pieces of content with 500 characters each, at a rate of 40 UAH per thousand characters, they would be spending around 10,000 UAH and have to wait several months. However, with generation, this process is significantly sped up: an SEO expert is able to write the texts within 1-2 days, while a programmer can create a script for generation in a few hours. This ultimately results in both money and time being saved!
This remedy may not supply the e-commerce site with totally original content, however, it still yields a uniqueness rate of 60-90%, which is a significant enhancement compared to replicated descriptions or having none whatsoever.
The project was made by:
Back-end developer – Stanislav B.
SEO Specialist – Dasha Ch.
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Client: Correa, an online store offering watch straps, bracelets, and tools for watchmakers, has been in business since 2011.
Create unique written content for each item in the e-commerce store. If feasible, include search engine optimization keywords and phrases.
HOW TO WRITE UNIQUE DESCRIPTIONS FOR ALL PRODUCTS?
Nowadays, all website administrators are aware that to achieve improved rankings in search engines, it is necessary to have exclusive content. Regrettably, the absence of a product description in the catalog decreases the chance of attaining the top 10 results, even for infrequent searches. Nonetheless, what happens if the website contains a tremendous amount of items? The Correa web store provides more than 500 products, classified into the following groups:
Today, all site owners understand that in order to be better ranked by search engines, you need unique content. Unfortunately, the lack of a description in the product cards reduces the chance of getting into the TOP-10 even for low-frequency queries. But if the site has a huge number of positions? The Correa online store sells more than 500 products in the following categories:
- straps;
- bracelets;
- gift boxes;
- accessories;
- tools;
- watch.
Creating customized content for every page can be expensive and time-consuming. As an alternative, you can use text templates with designated sections to replace with new information.
A FEW STEPS FOR A PERFECT DESCRIPTION
The inclusion of a thorough description on product cards serves two purposes.
- for a potential customer, this is the last step before making a decision to purchase a product. If he sees that the product fully meets his needs, he will make a purchase. Therefore, the description should contain the main advantages of the product.
- for search engines - improves the ranking of the site, attracts additional traffic, and later - new customers. Therefore, the description should contain the keywords that potential customers will use to search for the product.
When looking for a specific strap, users commonly use keyword combinations such as the strap's name:
- strap + "price", "buy";
- the name of the city - "buy a strap in Kharkov";
- "photo", "reviews";
Utilizing Yandex Wordstat services and the Google Keyword Planner, we can gauge the frequency of key phrases. This assists us in selecting the most requested queries. Additionally, with the help of clues from the right side of Wordstat, extra synonyms for the keywords can be uncovered.
The subsequent action is to outline the advantages of the product. Ultimately, the consumer will be principally preoccupied with what advantages they will obtain if they purchase a specific item from you.
COMPOSITION AND GENERATION OF THE TEMPLATE
For a given selection on the website, we employ a text reproduction model. Essentially, this model takes the base template and creates a variety of unique texts. As an example, there are more than 280 watch strap models available. These straps usually only differ in terms of their name, maker, size, material, and color. Thus, for every one of them, a distinct description can be generated. For instance, something like this could be produced:
“Chopard watch straps are of high quality and elegant design that will give your watch a completely new look and style. For the manufacture of Chopard RKCH-001, only high-quality materials are used, which makes wearing a watch very comfortable.
Strap sizes most often have an even value and are measured in millimeters. For the Chopard RKCH-001 belt, the following options are available - 24 mm. To choose the right size, follow our instructions.
You can buy Chopard RKCH-001 watch strap on our website at the best price 448.0 UAH. We have a large selection of lengths, widths and colors. We carry out delivery across all Ukraine.
We wish you happy shopping!”
We create texts for every item with the help of a unique program - it's that simple! We would like to emphasize that the database is not affected by this process at all: all info is kept in the code and is handled by the server. Additionally, a title and summary can be created for each page.
By doing basic math, it can be determined that if a customer were to hire a copywriter to compose 500 pieces of content with 500 characters each, at a rate of 40 UAH per thousand characters, they would be spending around 10,000 UAH and have to wait several months. However, with generation, this process is significantly sped up: an SEO expert is able to write the texts within 1-2 days, while a programmer can create a script for generation in a few hours. This ultimately results in both money and time being saved!
This remedy may not supply the e-commerce site with totally original content, however, it still yields a uniqueness rate of 60-90%, which is a significant enhancement compared to replicated descriptions or having none whatsoever.
The project was made by:
Back-end developer – Stanislav B.
SEO Specialist – Dasha Ch.