Promotion of STEKO window distributor in Google Ads
The company is the official dealer of Steko windows, which sells metal-plastic windows of various sizes and shapes that meet international quality standards at an affordable price.
A task:
- Attracting targeted leads to business.
Difficulties:
- determination of USP due to the fact that the client only made measurements and manufacturing and delivery.
- the client did not have a website, so our agency developed the website structure and put it into operation.
Our promotion strategy is based on 2 principles:
- displaying in advertising the most popular demanded direction, namely windows;
- using precise semantics with a detailed media plan.
Results:
- promotion period: 1 month
- number of applications: 45
- average cost of an application: 178.9 UAH
- website conversion: 5.68%
Progress:
- Website development and launch. Setting up analytics systems on the site. Create a thank you page. Setting conversion and additional goals.
- Collecting semantics through the Google Keyword Planner. Preparation of a media plan with a forecast for indicators and budgets.
- Determining the strengths of the client: the largest distributor with positive feedback from real customers, a 10-year guarantee, free shipping, prices from the manufacturer, an intuitive calculator on the site for quickly calculating the cost of an order.
- Choosing the best destinations and relevant keywords.
- Preparation of ads, extensions.
- Launching advertising in Google Ads.
- Weekly reports with explaining the current situation and describing future plans.
What did we do to improve your results?
- At the beginning, we launched a general campaign with requests for the purchase of windows and a brand campaign with requests for the purchase of STEKO windows. But as a result, almost the entire budget was spent on the first campaign, while the conversion to the application was low. Therefore, we decided to focus only on brand requests, but to cover the maximum demand.
- At the same time, campaigns were launched in Russian and Ukrainian languages. In the first week, we covered 92% of requests in Ukrainian, with 28% in the first position, and for requests in Russian - 70% of the demand, 29% in the top. The client's budget was limited, we were still losing a small part of the impressions.
- Regular adjustments were made to advertising to optimize performance. First of all, this is the analysis of search queries and the selection of irrelevant ones into negative keywords. Rates were adjusted every few days.
- The site was new, so we waited a while to accumulate data to run remarketing. In the third week of cooperation, remarketing began to work and bring results.
- We set up a search campaign for the main competitors.
- After receiving the statistics, the cities with the highest conversion were identified and placed in a separate campaign for optimal budget distribution.
- We tested different bidding strategies (in the end, manual bidding turned out to be the best)
The maximum cost per click was UAH 13.82, which was reduced to an average of UAH 6.5 in 3 weeks.
The average CTR on Search was 15.44%.
Graph of changes in cost per click for search campaigns.
Graph of CTR changes for search campaigns.
Using a separate page for advertising, we received a high percentage of conversion from the site - 5.68%, and the average time on the site - 00:48.
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The company is the official dealer of Steko windows, which sells metal-plastic windows of various sizes and shapes that meet international quality standards at an affordable price.
A task:
- Attracting targeted leads to business.
Difficulties:
- determination of USP due to the fact that the client only made measurements and manufacturing and delivery.
- the client did not have a website, so our agency developed the website structure and put it into operation.
Our promotion strategy is based on 2 principles:
- displaying in advertising the most popular demanded direction, namely windows;
- using precise semantics with a detailed media plan.
Results:
- promotion period: 1 month
- number of applications: 45
- average cost of an application: 178.9 UAH
- website conversion: 5.68%
Progress:
- Website development and launch. Setting up analytics systems on the site. Create a thank you page. Setting conversion and additional goals.
- Collecting semantics through the Google Keyword Planner. Preparation of a media plan with a forecast for indicators and budgets.
- Determining the strengths of the client: the largest distributor with positive feedback from real customers, a 10-year guarantee, free shipping, prices from the manufacturer, an intuitive calculator on the site for quickly calculating the cost of an order.
- Choosing the best destinations and relevant keywords.
- Preparation of ads, extensions.
- Launching advertising in Google Ads.
- Weekly reports with explaining the current situation and describing future plans.
What did we do to improve your results?
- At the beginning, we launched a general campaign with requests for the purchase of windows and a brand campaign with requests for the purchase of STEKO windows. But as a result, almost the entire budget was spent on the first campaign, while the conversion to the application was low. Therefore, we decided to focus only on brand requests, but to cover the maximum demand.
- At the same time, campaigns were launched in Russian and Ukrainian languages. In the first week, we covered 92% of requests in Ukrainian, with 28% in the first position, and for requests in Russian - 70% of the demand, 29% in the top. The client's budget was limited, we were still losing a small part of the impressions.
- Regular adjustments were made to advertising to optimize performance. First of all, this is the analysis of search queries and the selection of irrelevant ones into negative keywords. Rates were adjusted every few days.
- The site was new, so we waited a while to accumulate data to run remarketing. In the third week of cooperation, remarketing began to work and bring results.
- We set up a search campaign for the main competitors.
- After receiving the statistics, the cities with the highest conversion were identified and placed in a separate campaign for optimal budget distribution.
- We tested different bidding strategies (in the end, manual bidding turned out to be the best)
The maximum cost per click was UAH 13.82, which was reduced to an average of UAH 6.5 in 3 weeks.
The average CTR on Search was 15.44%.
Graph of changes in cost per click for search campaigns.
Graph of CTR changes for search campaigns.
Using a separate page for advertising, we received a high percentage of conversion from the site - 5.68%, and the average time on the site - 00:48.