SEO promotion of a biofuel supplier website
About the site
The site with the online store of the BioEnergoBank company, one of the largest manufacturers and suppliers of fuel pellets and briquettes throughout Ukraine. The company also delivers abroad.
Primary indicators
|
Initial organic traffic |
April 2022 – 300 |
|
Site conversion |
2,3% |
|
Site age |
4.5 years |
|
Promotion region |
Ukraine |
Project tasks
- Exit for all niche requests in the TOP 3
- Posting queries that could potentially lead to relevant traffic
- Expanding the structure for these requests
What was done in the promotion process
- Comprehensive site audit
- Analysis of the site's TOP competitors
- Technical optimization of the site
- Collection of all potential inquiries by niche
- Expansion of the structure under the largest possible core
- Output of conversion requests in the TOP3
- Finalization of the site for maximum convenience
- Working with an external referral profile
Basic information and problems on the site
A feature of the site's business niche is high competition, so the search promotion strategy was focused primarily on improving the visibility of the site's pages for low- and medium-frequency keywords.
The priority areas of search engine optimization were: keyword research, expansion of the site structure based on the results of works with the semantic core, analysis of TOP competitors and comprehensive site audit and, accordingly, technical optimization, OnPage optimization.
Performed technical optimization of the site: got rid of errors in the page code, checked and adjusted the site CMS parameters, which led to an improvement in the quality of site indexing by search engines, increased WebCoreVitals indicators, including page loading speed.
During the promotion of the site, useful functions were implemented, additional materials, certificates were placed, a number of marketing companies were held, which made it possible to improve the usability of the site, improve the recognition and authority of the web resource and the company as a whole.
Works carried out on the site
Semantics
Performed research on semantics and clustering of groups of search queries. We checked the relevance of the pages, evaluated the visibility and the level of search engine optimization.
Expanding the structure made it possible to fully cover the semantics of the business niche and expand the reach of the target audience.
In the future and until now, due to regular publications on the site's blog of useful and relevant informational materials, a new interested audience is attracted to the site, the number of pages and keywords ranked in the search is increasing.
Content
After performing an OnPage audit of the site optimization, point-by-point adjustments were made to the description, H1, Title and page content. Added search-optimized media materials.
In the process of optimization, changes were made to the existing pages and a content plan was developed for the creation of new pages. Currently, there is an increase in the number of visitors from search, specifically for created and optimized pages.
Expanding the structure
By creating new pages of commercial goods and services, the blog helps attract visitors interested in the topic of the resource.
Thus, the expansion of the site structure with the necessary SEO optimization led to an increase in the number of keywords and pages ranked in search engines, an improvement in the positions of medium-frequency search phrases to the TOP-10 and low-frequency to the TOP-3.
Referral profile
Based on the results of the analysis of the link profiles of the site and competitors, a strategy was formed to support and increase the link mass of the site.
We mainly use Outreach to get external links. Catalogs and information platforms were worked out, registration and placement of information about the company made it possible to improve brand recognition and authority. Donors for receiving external links to the site are chosen from among thematic and highest quality platforms.
For 5 months of promotion, referral traffic increased by 1550% (80/1320 users per month)
Achieved results
|
|
Until the start of work 04/2022 |
08/2022 |
Difference |
|
Traffic is organic |
300 |
5000 |
+1566% |
|
Referral traffic |
80 |
1320 |
+1550% |
|
Conversion rate |
NDA |
NDA |
+104% |
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
About the site
The site with the online store of the BioEnergoBank company, one of the largest manufacturers and suppliers of fuel pellets and briquettes throughout Ukraine. The company also delivers abroad.
Primary indicators
|
Initial organic traffic |
April 2022 – 300 |
|
Site conversion |
2,3% |
|
Site age |
4.5 years |
|
Promotion region |
Ukraine |
Project tasks
- Exit for all niche requests in the TOP 3
- Posting queries that could potentially lead to relevant traffic
- Expanding the structure for these requests
What was done in the promotion process
- Comprehensive site audit
- Analysis of the site's TOP competitors
- Technical optimization of the site
- Collection of all potential inquiries by niche
- Expansion of the structure under the largest possible core
- Output of conversion requests in the TOP3
- Finalization of the site for maximum convenience
- Working with an external referral profile
Basic information and problems on the site
A feature of the site's business niche is high competition, so the search promotion strategy was focused primarily on improving the visibility of the site's pages for low- and medium-frequency keywords.
The priority areas of search engine optimization were: keyword research, expansion of the site structure based on the results of works with the semantic core, analysis of TOP competitors and comprehensive site audit and, accordingly, technical optimization, OnPage optimization.
Performed technical optimization of the site: got rid of errors in the page code, checked and adjusted the site CMS parameters, which led to an improvement in the quality of site indexing by search engines, increased WebCoreVitals indicators, including page loading speed.
During the promotion of the site, useful functions were implemented, additional materials, certificates were placed, a number of marketing companies were held, which made it possible to improve the usability of the site, improve the recognition and authority of the web resource and the company as a whole.
Works carried out on the site
Semantics
Performed research on semantics and clustering of groups of search queries. We checked the relevance of the pages, evaluated the visibility and the level of search engine optimization.
Expanding the structure made it possible to fully cover the semantics of the business niche and expand the reach of the target audience.
In the future and until now, due to regular publications on the site's blog of useful and relevant informational materials, a new interested audience is attracted to the site, the number of pages and keywords ranked in the search is increasing.
Content
After performing an OnPage audit of the site optimization, point-by-point adjustments were made to the description, H1, Title and page content. Added search-optimized media materials.
In the process of optimization, changes were made to the existing pages and a content plan was developed for the creation of new pages. Currently, there is an increase in the number of visitors from search, specifically for created and optimized pages.
Expanding the structure
By creating new pages of commercial goods and services, the blog helps attract visitors interested in the topic of the resource.
Thus, the expansion of the site structure with the necessary SEO optimization led to an increase in the number of keywords and pages ranked in search engines, an improvement in the positions of medium-frequency search phrases to the TOP-10 and low-frequency to the TOP-3.
Referral profile
Based on the results of the analysis of the link profiles of the site and competitors, a strategy was formed to support and increase the link mass of the site.
We mainly use Outreach to get external links. Catalogs and information platforms were worked out, registration and placement of information about the company made it possible to improve brand recognition and authority. Donors for receiving external links to the site are chosen from among thematic and highest quality platforms.
For 5 months of promotion, referral traffic increased by 1550% (80/1320 users per month)
Achieved results
|
|
Until the start of work 04/2022 |
08/2022 |
Difference |
|
Traffic is organic |
300 |
5000 |
+1566% |
|
Referral traffic |
80 |
1320 |
+1550% |
|
Conversion rate |
NDA |
NDA |
+104% |