Franklin Hostel SEO Promotion Case
A client of the VOLL web studio is a company that owns and manages a network of hostels in Kyiv. They contacted us in September 2021 in order to promote their own Internet platform, created in 2018. A rather young site had not been actively promoted before, and thus the attendance figures were low, and the number of orders realized through the online form was insignificant.
The VOLL specialists formulated the main promotion tasks:
attracting the target audience;
organic traffic growth;
getting to the top of Google search results for key queries.
Stages of work
September-November 2021
At the first stage, a comprehensive marketing analysis of the hotel services market in Kyiv was carried out. The main competitors of the company were studied, as well as the target audience, its values, motivation, etc. were identified. A detailed site audit was carried out in order to establish the main areas of work. Based on the information received, an action plan was drawn up.
The first steps towards its implementation were:
- the site sections structure modernization and reorganization in order to ensure the possibility of posting relevant content;
- semantic core collection and its clustering;
- preparation of technical specifications for a copywriter.
December 2021 – January 2022
redesign of offer (hostels) cards in order to increase the attractiveness for visitors and potential customers;
placement of SEO-streamlined, relevant and unique content on the site pages;
technical improvement of the site and errors elimination;
formation of internal linking between the web resource pages;
gradual link building.
February 2022
Further implementation of promotional activities:
new text content adding;
placement of external links on authoritative sites;
weak points improvement.
Promotion results
Since the beginning of February, there has been a noticeable increase in the site’s position in the Google rankings. The activities carried out by us allowed the resource to climb to the TOP-3 for the most significant requests generated by the client.
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A client of the VOLL web studio is a company that owns and manages a network of hostels in Kyiv. They contacted us in September 2021 in order to promote their own Internet platform, created in 2018. A rather young site had not been actively promoted before, and thus the attendance figures were low, and the number of orders realized through the online form was insignificant.
The VOLL specialists formulated the main promotion tasks:
attracting the target audience;
organic traffic growth;
getting to the top of Google search results for key queries.
Stages of work
September-November 2021
At the first stage, a comprehensive marketing analysis of the hotel services market in Kyiv was carried out. The main competitors of the company were studied, as well as the target audience, its values, motivation, etc. were identified. A detailed site audit was carried out in order to establish the main areas of work. Based on the information received, an action plan was drawn up.
The first steps towards its implementation were:
- the site sections structure modernization and reorganization in order to ensure the possibility of posting relevant content;
- semantic core collection and its clustering;
- preparation of technical specifications for a copywriter.
December 2021 – January 2022
redesign of offer (hostels) cards in order to increase the attractiveness for visitors and potential customers;
placement of SEO-streamlined, relevant and unique content on the site pages;
technical improvement of the site and errors elimination;
formation of internal linking between the web resource pages;
gradual link building.
February 2022
Further implementation of promotional activities:
new text content adding;
placement of external links on authoritative sites;
weak points improvement.
Promotion results
Since the beginning of February, there has been a noticeable increase in the site’s position in the Google rankings. The activities carried out by us allowed the resource to climb to the TOP-3 for the most significant requests generated by the client.