Promotion of the Ukrainian CRM system
KeyCRM is an easy-to-use system for businesses to interact with customers, increase sales, and have time for what matters.
Initial data
| Initial organic traffic | 750 |
| Website conversion | 6,1% |
| Website age | 3 years |
| Promotion region | Ukraine |
Work objectives
- Comprehensive website audit and competitor analysis
- Complete technical optimization of the website
- Work with semantics and structure expansion
- Bring conversion queries to the TOP-3
- Revise the website to improve usability
- Increase external link profile
Overall strategy
A distinctive feature of the website promotion is a highly competitive business niche, so the strategy was primarily focused on improving the visibility of the website for low- and medium-frequency search phrases. Therefore, the priority areas of SEO optimization were: semantic research, clustering of query groups with subsequent expansion of the structure, comprehensive audit and analysis of competitors, technical optimization, and on-page optimization.
We performed technical optimization of the website, corrected errors in the website code, which improved the quality and speed of page indexing, and improved Web Core Vitals and page loading speed.
What was done
Semantics
We conducted keyword research, grouping, and clustering of search queries. We checked the relevance of the website pages, identified the pages that needed search optimization, and those that needed to be created.
Expanding the structure allowed us to fully cover the semantics of the business niche and expand the reach of the target audience.
Subsequently, the focus was placed on periodically filling the website's blog with informational materials. Their relevance, usefulness, and popularity contribute to the growth of organic traffic, which leads to attracting new visitors. During the promotion period, referral traffic increased by 428%.
Content
After auditing the on-page optimization of the site, we adjusted the meta titles and page descriptions. Relevant media materials were added, which were also optimized for search.
During the optimization process, changes were made to existing pages and a content plan was developed for creating new pages. Currently, there is an increase in the number of visitors from search engines, specifically to the created and optimized pages.
Expansion of the structure
The creation of new pages in the structure of commercial services and in the site's blog allows us to attract new visitors who are interested in the subject matter of the resource.
Currently, the optimization of the site's page content has led to an increase in the number of ranked keywords and an improvement in the positions of high-frequency search phrases to the TOP-30, and medium- and low-frequency phrases to the TOP-10 and TOP-3.
Link profile
After analyzing the link profiles of the site and its competitors, we developed a strategy for building the site's link mass.
To obtain external links, we mainly use Outreach. We pay special attention to selecting the highest quality donor domains. We select some of them by analyzing the link profiles of competitors. We select links for the site from among thematic donors, of the highest quality to obtain not only static weight, but also dynamic weight in the form of transitions.
| Parameters | At the beginning of work | In 6 months | Difference |
| Organic traffic | 750 | 8600 | +1046% |
| Referral traffic | 560 | 3050 | +428% |
| Visibility | 2 | 12,41 | +500% |
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KeyCRM is an easy-to-use system for businesses to interact with customers, increase sales, and have time for what matters.
Initial data
| Initial organic traffic | 750 |
| Website conversion | 6,1% |
| Website age | 3 years |
| Promotion region | Ukraine |
Work objectives
- Comprehensive website audit and competitor analysis
- Complete technical optimization of the website
- Work with semantics and structure expansion
- Bring conversion queries to the TOP-3
- Revise the website to improve usability
- Increase external link profile
Overall strategy
A distinctive feature of the website promotion is a highly competitive business niche, so the strategy was primarily focused on improving the visibility of the website for low- and medium-frequency search phrases. Therefore, the priority areas of SEO optimization were: semantic research, clustering of query groups with subsequent expansion of the structure, comprehensive audit and analysis of competitors, technical optimization, and on-page optimization.
We performed technical optimization of the website, corrected errors in the website code, which improved the quality and speed of page indexing, and improved Web Core Vitals and page loading speed.
What was done
Semantics
We conducted keyword research, grouping, and clustering of search queries. We checked the relevance of the website pages, identified the pages that needed search optimization, and those that needed to be created.
Expanding the structure allowed us to fully cover the semantics of the business niche and expand the reach of the target audience.
Subsequently, the focus was placed on periodically filling the website's blog with informational materials. Their relevance, usefulness, and popularity contribute to the growth of organic traffic, which leads to attracting new visitors. During the promotion period, referral traffic increased by 428%.
Content
After auditing the on-page optimization of the site, we adjusted the meta titles and page descriptions. Relevant media materials were added, which were also optimized for search.
During the optimization process, changes were made to existing pages and a content plan was developed for creating new pages. Currently, there is an increase in the number of visitors from search engines, specifically to the created and optimized pages.
Expansion of the structure
The creation of new pages in the structure of commercial services and in the site's blog allows us to attract new visitors who are interested in the subject matter of the resource.
Currently, the optimization of the site's page content has led to an increase in the number of ranked keywords and an improvement in the positions of high-frequency search phrases to the TOP-30, and medium- and low-frequency phrases to the TOP-10 and TOP-3.
Link profile
After analyzing the link profiles of the site and its competitors, we developed a strategy for building the site's link mass.
To obtain external links, we mainly use Outreach. We pay special attention to selecting the highest quality donor domains. We select some of them by analyzing the link profiles of competitors. We select links for the site from among thematic donors, of the highest quality to obtain not only static weight, but also dynamic weight in the form of transitions.
| Parameters | At the beginning of work | In 6 months | Difference |
| Organic traffic | 750 | 8600 | +1046% |
| Referral traffic | 560 | 3050 | +428% |
| Visibility | 2 | 12,41 | +500% |